Tish Berard

Senior Counsel, Trademarks at Velcro Companies

Tish L Berard is Senior Counsel, Trademarks, at Velcro USA Inc (United States). In this role, Ms Berard enjoys protecting the iconic VELCRO brand and educating the public about the proper use of Velcro Companies’ marks. Previously, she was the Vice President and General Counsel for Hearts On Fire Company. Ms Berard was responsible for all legal matters for Hearts On Fire, including maintaining Hearts On Fire’s extensive international trademark portfolio and enforcing Hearts On Fire’s intellectual property rights. In 2011 and 2014, Ms Berard received Hearts On Fire’s Most Valuable Person award as determined by the company’s CEO, CFO and president.

Prior to joining Hearts On Fire in 2006, Ms Berard practised complex civil litigation and bankruptcy law with Boston firm Bodoff & Slavitt, before which she engaged in intellectual property law and litigation with international law firm Squire, Sanders & Dempsey, based in Phoenix, Arizona. 

In 2018 Ms Berard served as president of the International Trademark Association (INTA), a global association of brand owners and professionals dedicated to supporting trademarks and related intellectual property to foster consumer trust, economic growth and innovation.

Ms Berard earned her JD from the University of Utah College of Law and her BS, magna cum laude, in pre-law from Utah State University. She is also an ASQ certified Six Sigma green belt and a certified diamontologist.

Professional associations

  • INTA


  • Personal/household

Firm details

Velcro Companies
United States

Contact details