Sven-Eric Widmayer

Legal Counsel at Daimler AG

Sven-Eric Widmayer is legal counsel at Daimler Brand & IP Management GmbH & Co KG, a wholly owned subsidiary of Daimler AG, one of the largest producers of premium cars and the world’s largest manufacturer of commercial vehicles. Daimler AG owns several famous and valuable brands, including Mercedes-Benz, AMG, Maybach, Smart, Freightliner, Fuso, Setra and Western Star, as well as a wide range of design patents, technical patents and other IP rights.

Mr Widmayer has vast knowledge of and experience in the global enforcement of IP rights, with a focus on anti-counterfeiting activities. He has many years’ experience in the field of global brand protection and anti-counterfeiting across all continents. He is also responsible for implementing holistic and cross-country approaches on a global scale as well as coordination of local teams.

Brand protection and anti-counterfeiting protect not only Daimler AG’s IP rights and core values of quality and safety, but also its customers. To achieve this goal, Mr Widmayer works closely with strategic partners, authorities, law and investigative firms and other service providers in a wide range of countries across the world.

Mr Widmayer is a member of the German Bar Association and has several years’ experience as in-house counsel in several positions.


  • Automobiles/parts

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Daimler AG

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