- INTA (board member)
- Website: http://www.ab-inbev.com
Global Director, Intellectual Property at Anheuser-Busch InBev NV/SA
Pieter van den Bulck is a versatile and talented in-house counsel with more than 13 years of experience working in the FMCG sector. While he is specialised in IP law with a focus on trademarks, his area of expertise is much broader and covers inter alia marketing law, contract drafting and negotiation, transfer pricing, IP issues in M&A, management and settlement of international litigation, and responsible alcohol advertising.
He is skilled and experienced in building and leading very efficient and effective teams consisting of in-house trademark counsel, patent attorneys and other IP experts, as well as building a strong network of outside counsel to protect the IP portfolios of the world’s largest international beverage companies. One of his key strengths is cross-functional collaboration and coming up with reliable, pragmatic and creative solutions for complex legal problems.
Since January 2019, Mr van den Bulck has been a board member of the International Trademark Association (INTA). He is also a frequent speaker at IP conferences.
Mr Van den Bulck's achievements include: