Head of Brand Enforcement at Maus Frères
Paola Piccoli started her career in 2010 when she joined French company ALSTOM as IP counsel in charge of trademark portfolio matters, licence and coexistence agreements and brand protection on the Internet (eg, managing domain name portfolios, UDRP procedures, new domain name extensions and social media). In 2014 she started working at Maus Frères Group as IP counsel in charge of anti-counterfeiting matters for Europe, the Middle East and Africa and handling customs training and seizures, raid operations, administrative, criminal and civil actions for Lacoste, Gant and Aigle. She is currently head of brand enforcement at Maus Frères for Lacoste, Gant, Aigle, Tecnifibre and The Kooples for Europe, the Middle East, Africa and Asia-Pacific. Ms Piccoli oversees offline brand protection, online/offline anti-counterfeiting programmes and grey goods cases. She is chair of BASCAP Landlords working group and part of the React Supervisory Council. Further, she is co-author of an article published in World Trademark Review on enforcement budget management. She has developed an extensive knowledge of anti-counterfeiting solutions (eg, QR codes, holograms and radio-frequency identification) and of brand enforcement case management systems. Ms Piccoli speaks Italian, English and French fluently and hold a master’s in IP law.