Olivia Sergent

Senior IP Counsel at Pernod Ricard SA

Olivia Sergent has two master’s in intellectual property – one from the University of Paris 2, Assas, where she specialised in multimedia law and new technologies; and one from the Centre d’Etudes Internationales de la Propriété Intellectuelle, where she specialised in trademarks and designs.

Ms Sergent has worked for the Pernod Ricard Group for almost 11 years. She is team leader of the IP hub, which manages more than 40,000 trademarks. She is also in charge of IP prosecution matters, including trademark filings, renewals, watching, prior rights searches, customs, oppositions, cancellations, management of administrative conflicts, agreements and assignment of IP rights. Ms Sergent also runs the training on IP basics for the non-legal teams.

She is familiar with China’s IP system, having spent several years working on counterfeiting issues in the country, coordinating criminal and civil actions, as well raid actions with the assistance of local IP lawyers, administrative officers, the police, investigators and judges.

Professional associations

  • INTA


  • Food/beverage

Firm details

Pernod Ricard SA

Contact details