Oliver Watson

Senior Counsel, Trademarks, Copyright and Designs at Philip Morris International Management SA

Philip Morris International (PMI) is a business committed to change – delivering a smoke-free future – and its IP rights play an important part in that process. At PMI, Oliver Watson is the Swiss-based senior counsel responsible for trademark, copyright and design issues relating to Eastern Europe, the Middle East and Africa (EEMA). The EEMA comprises 96 countries, including many of PMI’s key markets. 

For the EEMA markets, Mr Watson and his team are responsible for the full gamut of soft IP work, ranging from IP compliance training, IP advisory, risk analysis and clearance; through to prosecution and portfolio management (a large number of trademarks), licensing, enforcement and the defence of PMI’s IP rights and business activities. A recent Russian success was a trademark infringement judgment that awarded damages of Rb56.4 million (approximately US$800,000), in addition to the voluntary destruction of 550,000 packs of infringing product.

Before joining PMI, Mr Watson worked in private practice in London, representing famous brands – often in business critical and complex, high-profile litigation – such as the landmark dispute between Lush and Amazon, over Amazon’s infringing use of the LUSH trademark as an AdWord and on its EU websites in relation to cosmetic products that did not originate from Lush.

Professional associations

  • INTA
  • Marques


  • Automobiles/parts
  • Food/beverage
  • Healthcare
  • Internet/online
  • Media
  • Pharmaceuticals
  • Software
  • Tobacco

Firm details

Philip Morris International Management SA

Contact details