Mark Bearfoot

Legal Director, Global Brand Protection at Tommy Hilfiger

Mark Bearfoot is Legal Director, Global Brand Protection at Tommy Hilfiger, where he leads their international anti-counterfeiting team. Mr Bearfoot is primarily responsible for developing and implementing the Tommy Hilfiger brand protection and anti-counterfeiting strategy, while also overseeing the day-to-day activities of his team of legal counsel and brand protection specialists.

Mr Bearfoot began his career in private practice working for a number of IP specialist law firms, including FieldFisher, Nucleus IP and Rouse. After eight years in private practice, Mark made the move in-house joining The Coca-Cola Company in 2006 where he assisted in the management of their intellectual property portfolio across Europe. He was also responsible for drafting and implementing the Coca-Cola ambush marketing strategy for the London 2012 Olympic Games.

In 2013, Mr Bearfoot joined the Harley-Davidson Motor Company, where he was responsible for leading their trademark enforcement activities across Europe, the Middle East and Africa.

In 2018 Mr Bearfoot was awarded European Intellectual Property Individual of the Year by the Association of Corporate Counsel. He was also one of just six industry leaders shortlisted for the 2018 Global Intellectual Property Individual of the Year.

Mr Bearfoot has also had the pleasure and privilege of being a member of the winning teams for the following WTR Industry Awards: 2011 Food, Beverage & Tobacco Team of the Year; and  Europe, Middle East and Africa Team of the Year in 2011 and 2018.


  • Automobiles/parts
  • Fashion
  • Financial services
  • Food/beverage
  • Insurance

Firm details

Tommy Hilfiger

Contact details