- China Trademark Association
- Industrial goods
- Website: http://www.akzonobel.com
Senior IP Counsel at Akzo Nobel NV
Christy (Qingtao) Chen serves as senior IP counsel at Akzo Nobel NV, a global leader in paints and coatings headquartered in the Netherlands. Akzo Nobel nurtures renowned brands such as Dulux, Sikkens, Wanda and International. Overseeing areas in North and Southeast Asia, Ms Chen provides IP strategic advice to the protection of marketing innovation; manages IP portfolios and the securing of IP rights; leads IP enforcement actions; supports and engages in local brand protection activities; sets regional IP standards; ensures the protection of IP interests in cooperation with third parties, M&A transactions and joint venture projects; and manages IP license issues.
Ms Chen has handled notable IP cases, including Dulux, where the well-known mark status was recognised by administrative organs; and CQ, which successfully challenged examination standards relevant to Article 10(8) of the Trademark Law by administrative authority. CQ was selected as the best practice case of 2016 by the Quality Brands Protection Committee of China.
Before becoming in-house counsel, Ms Chen spent more than a decade as senior trademark counsel in the Beijing and Hong Kong offices of a renowned and leading IP firm in China. In this role, she developed substantial experience in trademark practice and advised multinational corporations on strategies and policies for protecting marketing innovations.
Through Akzo Nobel, Ms Chen actively participates in international IP conferences and associations, including the China Trademark Association, the Quality Brand Protection Committee and the Global IP and Innovation Summit. She also contributed to the INTA's UNREAL Campaign in Myanmar in 2017 by encouraging young people to fight against counterfeits and lobbying the Myanmar Intellectual Property Office to enact a trademark law.