Ali Buttars

Head of Trademarks at Netflix Inc

Ali Buttars has broad-based IP experience that includes:

  • global trademark clearance and prosecution;
  • brand protection and enforcement;
  • globalisation and localisation;
  • acquisitions of rights;
  • domains;
  • copyright;
  • licensing;
  • marketing and advertising;
  • general brand matters; and
  • consumer products.

Ms Buttars currently works at Netflix. Netflix is the world’s leading internet entertainment service with over 148 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. 

Ms Buttars joined Netflix in 2017, where she leads the company's global trademark portfolio practice for its house and title brands, including clearance, registration, brand protection and enforcement matters. She also oversees its trademark budget, global counsel and vendor relationships. She works cross-functionally with other legal stakeholders and business teams within the company on a variety of IP matters – including consumer products, trademark-related global public policy and localisation of Netflix’s content.

Before joining Netflix, Ms Buttars worked at Twitter where she advised the marketing, sales, product, corporate development and the brand strategy teams on IP and brand issues in connection with marketing and advertising, user content permissions and third-party trademark and brand issues. She also worked cross-functionally on a variety of matters, including policy and operations. During her time at Twitter, she was responsible for developing and implementing the company’s external permissions and licensing strategy. Ms Buttars was also a legal partner on the company's brand guidelines and oversaw its trademark licensing programme and third-party permissions and policies, including automating this process.

Before joining Twitter, Ms Buttars held positions at Wilson Sonsini Goodrich and Rosati, Wm Wrigley Jr Company, Playboy and Dentons.

Professional associations

  • INTA


  • Internet/online
  • Media
  • Technology

Firm details

Netflix Inc
Los Angeles
United States

Contact details