Yossi Markovich

Senior Partner, IP Litigation Group at Pearl Cohen Zedek Latzer Baratz

Yossi Markovich is a senior partner and head of the IP Litigation Group at Pearl Cohen's Tel Aviv office. Mr Markovich is the chair of the IP Committee of the Israel Bar Association and the chair of the IP Committee of the Israel-America Chamber of Commerce.

As one of Israel's premier IP litigators, Mr Markovich has substantial in-depth experience of successfully resolving disputes relating to eligibility for trademark protection, validity, infringement and licensing. Furthermore, he has a strong presence in lobbying and regulation in the Israeli Parliament and led the New Design Law that came into force on 17 August 2018.

Remarkably, Mr Markovich handles a quarter of all trademark litigation cases in Israel. His excellent reputation is reflected by his impressive client base that includes instantly recognisable international brands. In a case involving Nike, he took aggressive legal and criminal action that resulted in the successful arrest and conviction of the counterfeiter. In 2018 Mr Markovich's enforcement team, in conjunction with the Israeli police, conducted 53 raids, which resulted in the seizure of around 250,000 counterfeit products.

In another example of his incredible success, the highest level of compensation ever awarded in Israel was to his client Klil which, as a result of Mr Markovich's action, received NIS1.2 million ($336,000).

Mr Markovich's group has the leading practice in Israel both in terms of the number of patents and trademarks litigation cases actioned, as well as the number of professional staff with a team over 30 lawyers.

Mr Markovich often features in the Israeli national press, with coverage of his client cases and successful outcomes.

Professional associations

  • American-Israel Chamber of Commerce
  • Israel Bar Association

Sample client list

  • Emporio Armani
  • GETT Taxi
  • Levi's
  • McDonald's
  • Microsoft
  • Moet & Chandon and many more.
  • NIKE
  • Playtika
  • Prada
  • SodaStream
  • Speedo
  • Swatch

Firm details

Pearl Cohen Zedek Latzer Baratz
Azrieli Sarona Tower
121 Menachem Begin Road
Tel Aviv 6701203

Contact details

See firm profile