Yanling Zheng

Managing Partner at ZY Partners

Yanling Zheng is the managing partner at ZY Partners. Ms Zheng is experienced in all aspects of trademark protection, including brand strategy, prosecution, enforcement, market policy, settlement negotiation and contract review.

Ms Zheng manages trademark portfolios for multinational corporations across a range of industries, including fashion, pharmaceuticals, consumer products, electronics and technology. She has represented clients in numerous trademark administrative litigations at various court levels, as well as help clients to secure registrations for their critical marks and defeat bad-faith filings. She handles IP enforcement actions to protect clients’ trademark rights and against unfair competition through local Administration for Market Regulation, customs and court proceedings. She has expertise in tailoring IP enforcement strategy for clients. Ms Zheng also advises on domain name issues, design and copyright protection in China.

Ms Zheng is known for providing creative, practical and cost-efficient solutions to complex trademark matters. Her clear thoughts and unparalleled responsiveness, combined with diligence and dedication to work, have won the trust of, as well as attracted praise from, many long-term clients. She was recognised as one of the leading trademark professionals by the WTR 1000 2019 for enforcement and litigation.

She is a member of INTA and the co-author of Trademark Law Development in China, The Year in Review, An Annual Publication of the ABA/Section of International Law (2017-2019).

Professional associations

  • ACLA
  • INTA

Firm details

ZY Partners
Suite 2606 Kuntai International Plaza
12 Chaowai Street Chaoyang District
Beijing 100020
China

Contact details

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