Tracy Arch

Partner at Barker Brettell LLP

An experienced trademark practitioner and partner, Tracy Arch manages a team of trademark attorneys spanning the United Kingdom and Europe. She oversees the trademark portfolios of several large national and multinational clients, using a wealth of experience to advise them on all aspects of portfolio management and strategy, working proactively to help clients achieve their business objectives.

Over 20 years’ trademark experience and a demonstrable track record in finding solutions for businesses enable her to add value in many ways, ensuring robust protection and strategy around clients’ IP assets and optimising commercial returns on portfolios. With extensive experience across a number of sectors, including consumer goods and retail, hospitality, transportation, industrial goods, automotive and services, Ms Arch also heads up Barker Brettell’s specialist food and drink and emerging businesses’ groups.

Ms Arch practises in all areas of trademark work, including advising clients on the adoption of new marks, the prosecution of applications in the United Kingdom, the European Union and overseas, and on potential conflict matters. She also has significant experience in more strategic work, such as coordinating IP audits, managing trademark portfolios, developing global IP strategies, conducting due diligence, developing clearance programmes, undertaking re-branding and restructuring activities, policing and enforcing clients’ rights and negotiating agreements or settlements. She has significant success in handling matters before the UK Trademarks Registry, the EUIPO and WIPO, and over the past few years has been actively and successfully involved in a number of shape and trade dress matters. Clients readily recognise her ability to tackle tricky situations with foresight and a clear game plan.

Ms Arch joined Barker Brettell in 1997, qualified in 2001 and became partner in 2003. She is a member of the Chartered Institute of Trademark Attorneys and INTA and frequently attends overseas conferences.

Ms Arch obtained an LLB (honours) with focus in commercial and IP matters before completing a diploma in legal practice at the College of Law, Chester and a postgraduate diploma in intellectual property at the University of London.

Professional associations

  • INTA

Sample client list

  • Conran
  • D&D
  • JLR Katie Loxton
  • National Express
  • Newell Brands (Yankee Candle, Sharpie)
  • Panasonic Avionics
  • Spectrum Brands (Remington, Russell Hobbs)

Firm details

Barker Brettell LLP
100 Hagley Road
Birmingham B16 8QQ
United Kingdom

Contact details

See firm profile