Tracy Arch

Partner at Barker Brettell LLP

An experienced trademark practitioner and partner, Tracy Arch manages one of Barker Brettell’s teams of trademark attorneys spanning the United Kingdom and Europe. Ms Arch oversees the trademark portfolios of several large national and multinational clients, using a wealth of experience to advise them on all aspects of portfolio management and strategy, working proactively to help clients achieve their business objectives.

Over 20 years’ trademark experience and a demonstrable track record in finding solutions for businesses enable her to add value in many ways, ensuring robust protection and strategy around clients’ IP assets and optimising commercial returns on portfolios. With extensive experience across a number of sectors, including consumer and retail, hospitality, transportation, automotive and services, Ms Arch also heads up Barker Brettell’s specialist food and drink and emerging businesses’ groups.

Ms Arch practises in all areas of day-to-day trademark work, including advising clients on the adoption of new marks, the prosecution of applications in the United Kingdom, the European Union and overseas, and on potential conflict matters. She also has significant experience in more strategic work, such as coordinating IP audits, managing trademark portfolios, developing global IP strategies, handling due diligence projects, developing clearance programmes, undertaking re-branding and restructuring activities, policing and enforcing clients’ rights and negotiating agreements or settlements. She has significant success in handling matters before the UK Trademarks Registry, the EUIPO and the World Intellectual Property Organisation, and over the past few years has been actively and successfully involved in a number of shape and trade dress matters. Clients readily recognise Ms Arch’s ability to tackle tricky situations with foresight and a clear game plan.

Ms Arch joined Barker Brettell in 1997, qualified in 2001 and became partner in 2003. A member of the UK Chartered Institute of Trademark Attorneys (CITMA), an EUIPO representative, a CITMA and INTA committee member and a frequent participant in overseas conferences. Ms Arch studied law and obtained an LLB (honours) with a concentration in commercial and IP matters, before completing a diploma in legal practice at the College of Law, Chester and a postgraduate diploma in intellectual property at the University of London.

Professional associations

  • INTA

Sample client list

  • Connolly Leather
  • Conran
  • D&D London Limited
  • JLR
  • Katie Loxton
  • National Express PLC
  • Newell Brands
  • Panasonic Avionics
  • Zabou Casualwear Limited

Firm details

Barker Brettell LLP
100 Hagley Road
Birmingham B16 8QQ
United Kingdom

Contact details

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