Tracy Arch

Partner at Barker Brettell

An experienced trademark practitioner and partner, Tracy Arch manages one of Barker Brettell’s largest teams of trademark attorneys. Ms Arch oversees the trademark portfolios of several large national and multinational clients, using a wealth of experience to advise clients on all aspects of portfolio management and working proactively to help clients achieve their business objectives. Nineteen years’ trademark experience and a demonstrable track record in advising businesses enable her to add value in many ways, ensuring robust protection and strategy around clients’ IP assets and optimising commercial returns on portfolios. With extensive experience across the wider retail sector, she also heads up Barker Brettell’s specialist food and drink group.

Ms Arch practises in all areas of day-to-day trademark work, including advising clients on the adoption of new marks, the prosecution of applications in the United Kingdom, European Union and overseas and on potential conflict matters. She also has significant experience in more strategic work, such as coordinating IP audits and reviewing and advising on the management of trademark portfolios, handling due diligence projects, advising clients on clearance, rebranding and restructuring activities, policing and enforcement of clients’ rights and negotiating agreements or settlements. Ms Arch has significant success in handling matters before the UK Trademarks Registry, the EU Intellectual Property Office (EUIPO) and the World Intellectual Property Organisation, and over the last few years has been successfully involved in a number of shape and trade dress matters.

Ms Arch joined Barker Brettell in 1997, qualified in 2001 and became a partner in 2003. She is a member of the Institute of Trademark Attorneys, an EUIPO representative and a frequent participant in overseas conferences. Ms Arch obtained an LLB (hons) from the University of Liverpool with a concentration in commercial and IP matters before completing her diploma in legal practice at the College of Law, Chester and a postgraduate diploma in intellectual property at the University of London.

Professional associations

  • INTA

Firm details

Barker Brettell
100 Hagley Road
Birmingham B16 8QQ
United Kingdom

Contact details

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