Tian-ying Zhao

Partner at IntellecPro

Tian-ying Zhao received her undergraduate and graduate education in Canada. With more than 13 years of experience in IP law, she works on both contentious and non-contentious matters, and her practice has a particular focus on trademark oppositions/invalidations, enforcement of trademark rights and copyrights, and dispute resolutions. She counsels mostly overseas clients, including many multinational corporations, and impresses her clients with her insightful analysis of the situation and thoughtful advice on legal strategies. Ms Zhao is currently a partner at IntellecPro.

Recent work

  • Represented the rights owner of a popular children’s animation to enforce its trademark rights, copyrights and merchandising rights through oppositions/invalidations, and civil and criminal proceedings
  • Represented a multinational tobacco company in a criminal case against a large criminal gang engaged in manufacturing and export of counterfeit cigarettes
  • Assisted a European liquor brand and a US machinery producer to obtain well-known mark recognition in two opposition court appeals, respectively
  • Assisted a US fashion brand to remove a pirate mark in a non-use cancellation court proceeding by establishing that the pirate has forged evidence of use
  • Counselled a Chinese furniture maker in a design patent infringement suit lodged by a major competitor, and helped the client win the case after successfully invalidated the design patent of the competitor
  • Represented a Chinese IT company to settle with a Spanish corporation over a worldwide trademark dispute
  • Represented a Canadian online game company in a negotiation with a Chinese pirate to recover its house mark
  • Represented a large fashion brand in a negotiation with a Chinese designer to purchase a series of trademarks, and enabled the brand to safely and timely launch a new line of products bearing similar marks

Professional associations

  • INTA

Firm details

11 Floor
Tower C
Five Buildings
9 Chegongzhuang Dajie
Xicheng District
Beijing 100044

Contact details

See firm profile