Steve Zhao

Partner at AnJie Law Firm

Steve Zhao is a partner at the Beijing office of AnJie Law Firm. He is a top trademark litigator in China with 15 years of experience. His expertise covers major and complex trademark administrative litigation and civil infringement disputes, copyright infringement litigation, unfair competition lawsuits, IP-related arbitration and trade secret infringement litigation.

Mr Zhao has handled many influential cases that have been selected as typical cases by China’s Supreme Court, high courts, IP courts and administrative authorities. One of the highest-profile IP cases that he has handled was a civil infringement case between Michael Jordan and Qiaodan Sports in 2012. In 2018 he successfully represented the National Basketball Association in an unfair competition case against a game developer, in which merchandising rights were first recognised in civil disputes. The case was named among the Best 10 IP Cases by the Guangzhou High Court and among the Best Non-criminal Cases by the Quality Brands Protection Committee China.

Mr Zhao also specialises in recovering trademarks stolen by hijackers through negotiation, administrative and judicial proceedings, and has rich experience in dealing with trademark prosecution and portfolio management matters. He also represents clients in IP licensing and transactions to advance major business deals and public listings.

Mr Zhao is a mentor at the Faculty of Literature of Law and secretary of the Pan-Entertainment Culture Industry Committee of the Communication University of China, a vice secretary of the Trademark Committee of the Beijing Bar Association and a member of Non-traditional Marks Committee of INTA.

Professional associations

  • Beijing Lawyers Association
  • INTA

Sample client list

  • AO Smith
  • Assa Albloy
  • Hugo Boss
  • National Basketball Association
  • Rockwool

Firm details

AnJie Law Firm
19/F Tower D1
Liangmaqiao Diplomatic Office Building
19 Dongfangdonglu
Chaoyang District
Beijing 100600

Contact details