Founding Partner at Beijing Zheng Ying Intellectual Property Ltd
Sarah (Hongmei) Yuan is the founding partner of Beijing Zheng Ying Intellectual Property Ltd. She holds a BA in English language and literature from Shandong University of Technology and an LLM from the Renmin University of China. Ms Yuan has 16 years of experience in the fields of trademarks, copyright, domain names and custom recordals, with particularly rich experience in advising a broad range of domestic and overseas clients on all aspects of trademark clearance, prosecution, portfolio management and dispute resolution, including in relation to some of the world’s best-known brands. She provides services to a variety of clients across numerous industries, including publishing, luxury goods, food and beverages, hotels, automobiles, pharmaceuticals, clothing, games, education, e-commerce/online, tech sectors and artificial intelligence.
Ms Yuan strives to provide her clients with both legal and commercial advice that will enable them to make effective and efficient use of their trademark in order to further their business interests.
Ms Yuan is a member of INTA, the International Association for the Protection of Intellectual Property and MARQUES.
She is the co-author of “How to prove well-known trademark status in China” published in Intellectual Asset Management’s supplement Managing the IP Lifecycle 2019/2020.
Ms Yuan has been ranked in the top tier of China trademark practitioners in WTR 1000 for 2020.