Safir Anand

Safir Anand advises and represents clients from diverse industries, from fast-moving consumer goods to pharmaceuticals, software, social media, food, media, sports, entertainment, luxury, fashion and government. His inputs on strategy, business models, marketing and commercial insights are blended with an astute understanding of IP law that encompasses IP protection, IP enforcement, IP agreements, licensing, franchising, monetisation, strategic advisory and due diligence.

Mr Anand is a member of the advisory/board of highly reputable organisations such as the Fashion Design Council of India, the Entertainment and Event Management Association, the International Facility Management Association, JHS Brands, Brand Musiq, Teamwork Arts and My Rights LLP.

He has been a member of INTA’s Presidential Task Force and also serves on its Commercialisation of Brands Committee and its first Research Advisory Council. He has also recently been invited to join the leadership team of the Commercialisation of Brands Committee and to co-chair the Global Brand Transactions and Due Diligence Sub-Committees for the 2020-2021 term.

Mr Anand has recently been appointed to the IP Rights Committee of the International Federation of IP attorneys (FICPI) and is part of the FICCI IP Forum; he is vice chair of the IP Rights Managing Committee of the Associated Chambers of Commerce and Industry of India (ASSOCHAM).

Mr Anand has received the following awards and accolades:

• “Innovative practitioner” by Financial Times Innovative Lawyers (Asia-Pacific) 2020;
• “Global Leader” by World Trademark Review;
• One of the “World’s leading IP strategists” by IAM Strategy 300; and
• “Elite Practitioner” in IP by Asialaw Leading Lawyers 2021.

Under Mr Anand’s leadership, the firm received the Luxury Law Award 2020 for “Independent Luxury Law Firm of the Year”.

Mr Anand writes frequently for prestigious publications. His recent publications include:

• “Law Firms in APAC pitch in to help address problems caused by Covid-19” in Asia IP Magazine; and
• “A year in review: trademark experts in Asia-Pacific reveal their expectations for 2020” in World Trademark Review.

Professional associations

• Federation of Indian Chambers of Commerce & Industry
• INTA
• ASSOCHAM
• International Association for the Protection of Intellectual Property