Safir Anand

Safir Anand advises and acts for clients from diverse industries ranging from fast-moving consumer goods, pharmaceuticals, software, social media, food industry, media, sports, entertainment, luxury and fashion and government bodies. He advises on strategy, business models, marketing and commercial insights, using his astute understanding of IP law that covers IP protection, IP enforcement (both civil and criminal) and contractual intellectual property (eg, agreements, licensing, franchising, monetisation, strategic advisory and due diligence).

Mr Anand creates IP awareness in India and his initiatives have been widely reported in the media. His focus is to unleash the power of intangibles and nurture the untapped IP potential through specialised IP services.

Mr Anand is a member of INTA’s Brand Value-Special Task Force which examines the complexities involved in brand valuation.

He is a member of the Bar Council of India and has been a member of:

• the Asia-Pacific Lawyers Association;
• the South Asian Association For Regional Cooperation in Law;
• the International Association for the Protection of Intellectual Property;
• the International Bar Association;
• the Licensing Industry Merchandisers’ Association’s India Advisory Committee;
• the Luxury Society;
• the Association of Media and Entertainment Counsel;
• the International Franchising Association; and
• the Centre for International Legal Studies.

He was also on the board of directors of the International Facility Management Association and was part of MARQUES’s brand and marketing team.

Mr Anand has received the following awards and accolades:

• Managing Intellectual Property – IP Stars for Trademark 2016, 2017 and 2018;
• Featured prominently in Expert Guides – “Best of the Best – Trademarks 2018”;
• WTR 1000 – Highly Recommended: Prosecution and Strategy – Gold 2016, 2017 and 2018;
• Chambers and Partners – recommended lawyer 2016, 2017 and 2018;
• Who’s Who Legal – Trademarks 2017 and 2018;
• Asia Law Leading Lawyers – Intellectual Property 2016, 2017 and 2018;
• Asia IP Experts – Trademarks 2016 and 2017; and
• Ranked among Top 50 licensing lawyers in Asia.

Mr Anand has spoken extensively at various conferences and regularly contributes to prestigious national and international publications.