Safir Anand

Senior Partner at Anand and Anand

Safir Anand is senior partner and head of the trademarks, contractual and commercial IP and entertainment IP departments at Anand and Anand. He advises several Fortune 500 companies and acts for clients from different industries and sectors. Mr Anand obtained his BA in economics from Delhi University’s Shri Ram College of Commerce and his LLB from Delhi University. His practice areas include trademarks, contract law, franchising and licensing, character merchandising, advertising and labelling laws, IP audits, IP issues in mergers and acquisitions, and due diligence.


  • Bar Council of India
  • International Trademark Association
  • Asian Patent Attorneys Association
  • Asia-Pacific Lawyers Association
  • South Asian Association for Regional Cooperation in Law
  • International Association for the Protection of Intellectual Property
  • International Bar Association
  • International Licensing Industry Merchandisers’ Association India Advisory Committee
  • Luxury Society
  • Association of Media and Entertainment Counsel
  • International Franchising Association
  • Centre for International Legal Studies
  • International Facility Management Association – board of directors
  • MARQUES – brand and marketing team


Under Mr Anand’s stewardship, the firm received the Asia IP Trademark Firm of the Year Award – India (2013). In addition, Mr Anand was ranked:

  • Managing Intellectual Property – IP Star for Trademarks and Copyrights (2015-2016);
  • WTR 1000 – Highly Recommended: Prosecution and Strategy, gold band (2015-2016);
  • Who’s Who LegalTrademarks (2015-2016);
  • Asialaw Leading Lawyers – Intellectual Property (2015-2016);
  • Asia IP Experts – Trademarks (2015);
  • among the top 50 licensing lawyers in Asia;
  • Expert Guides Best of the Best – Trademarks (2015); and
  • Chambers and Partners (Asia-Pacific) Highly Regarded Leading Individual – intellectual property in India (2014).


Mr Anand is on the editorial panel of many leading trademark journals and industry-focused magazines. He routinely contributes to the IAM Yearbook, the WTR 1000 Yearbook and Getting the Deal Through, among other prestigious publications.

Firm details

Anand and Anand
First Channel Building
Plot 17A
Sector 16A
Film City
Noida 201301

Contact details

See firm profile