Saar Gershoni

Founder at Gershoni & Co

Saar Gershoni is the founder of Gershoni & Co law offices. Mr Gershoni holds an LLM and has over 17 years of experience representing and providing consultancy services to IP rights owners.

Mr Gershoni specialises in strategic planning and advice on trademark portfolios from inception through to enforcement before the competent authorities such as the Israeli Patent and Trademark Office, the courts and Customs.

Mr Gershoni is a certified and renowned mediator in his areas of expertise. He is a member of the IP Commission of the Israeli Bar and a member of INTA. He lectures at Shenkar College on issues concerning intellectual property, and is frequently invited to conferences, as well as for media interviews.

Mr Gershoni has unique expertise in the field of trademarks and parallel imports. He successfully represented importer Machsan HaYevuan before the Israeli Supreme Court whose guiding ruling still serves the Israeli courts today. The judgment was selected as one of the most important court decisions of 2013.

Professional associations

  • INTA

Sample client list

  • Blundstone Footwear
  • Cepya LLC
  • Gewiss SpA
  • Rubik’s Brand Ltd
  • Segway Inc
  • Seven Towns Ltd
  • Shachihata Inc
  • Sony Interactive Entertainment Europe Limited
  • Waboba
  • ZURU Toys Inc

Firm details

Gershoni & Co
Shap House Floor 7
Hyezira Street 3
Ramat Gan

Contact details