Robyn Lederman

Co-chair Trademarks at Brooks Kushman PC

With more than 25 years of experience practising in the area of trademark law, Robyn Lederman specialises in global branding strategy, trademark and domain name counselling, clearance, protection and enforcement for start-ups to Fortune 500 companies. Ms Lederman works extensively with company legal, marketing and business development groups to devise cost-effective strategies to achieve marketing goals. She works with her clients on issues involving anti-counterfeiting, copyright, domain name recovery, IP due diligence, licensing, trade dress and unfair competition. She represents clients in varied industries including agricultural, automotive, bio-tech, consumer products, cosmetics, entertainment, financial services, high-tech and homeland security.

Along with managing US trademark portfolios for her clients, Ms Lederman has significant experience in obtaining trademark protection for her clients worldwide. Prior to Brooks Kushman, Ms Lederman worked for more than seven years at a law firm in Israel as a trademark attorney; she maintains her professional relationships in what has become known as “the start-up nation” by visiting clients and colleagues each year to keep them apprised of IP developments in the United States.

Ms Lederman takes a special interest in connecting and creating partnerships between Israeli clients with Michigan universities, investors and economic development organisations. She enjoys working with companies based in Israel that are expanding into the United States. Ms Lederman is also on the board of the Michigan Israel Business Bridge, a non-profit, member organisation whose mission is to promote business and investment opportunities between Michigan and Israel.

Outside of Brooks Kushman, Ms Lederman is very active in the community, educating young companies and start-ups on the practical impact of trademark law. She served for years as a mentor for Bizdom, a Detroit-based business accelerator, where she often presented on how to effectively select names and build brand identity.

Firm details

Brooks Kushman PC
1000 Town Center
Twenty Second Floor
Southfield MI 48075
United States

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