Ray Zhao

Senior Partner at Unitalen Attorneys at Law

As a partner and director of the international trademark department of Unitalen Attorneys at Law, Ray Zhao has accumulated extensive practical experience in trademark prosecution and IP enforcement. Mr Zhao works as a legal consultant providing IP services to many listed companies, famous domestic companies, public figures and multinational clients in litigation and non-litigation cases regarding patents, trademarks, unfair competition, trade secrets, domain names and network infringements. He also counsels clients on IP strategy and IP infringement issues.

Mr Zhao is actively engaged in trademark theory and practice research and has published many articles in influential IP magazines and newspapers, such as World Trademark Review, China Intellectual Property, China Industry & Commerce News and China Invention & Patent. He has also been invited as a trademark expert by the Chinese Trademark Office to join the team drafting amendments to the trademark law.

Mr Zhao is the member of many international associations, including the European Union Trademark Owners Association (MARQUES), European Communities Trademark Association (ECTA), International Federation of Intellectual Property Attorneys, the International Association for the Protection of Intellectual Property (AIPPI) and the International Trademark Association (INTA). He is also a member of the All China Lawyers Association, the China Intellectual Property Society and the China Trademark Association (CTA). Mr Zhao was appointed:

  • deputy director of the CTA International Communication and Development Committee;
  • co-chair of the INTA China Global Advisory Council;
  • committee member of the CTA Academic Board;
  • member of the AIPPI Copyright Committee;         
  • member of the ECTA Anti-Counterfeiting Committee;
  • member of the MARQUES China Team; and
  • member of the INTA Unreal Campaign Committee.

Mr Zhao is also a former member of the ECTA Internet Committee.

Mr Zhao promotes the development of IP rights with other global experts in this field.

Professional associations

  • INTA
  • ECTA

Firm details

Unitalen Attorneys at Law
Seventh Floor Scitech Place
22 Jian Guo Men Wai Avenue
Chao Yang District
Beijing 100004

Contact details

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