- Trademark Insiders
Partner at Riebling IP, PLLC
Peter J Riebling devotes his practice to trademark, copyright, unfair competition and advertising issues, with a focus on global strategy, counselling, disputes, litigation and licensing. For more than 25 years Mr Riebling has managed and directed teams for some of the world’s most respected brands and is consistently recognised as one of Washington DC’s top trademark lawyers.
Mr Riebling personally negotiated the sale of a now-famous trademark to Apple in face-to-face negotiations with Steve Jobs, and co-authored a US Supreme Court amicus brief filed by Dr Pepper/Seven Up, Inc in Qualitex Corp v Jacobson Products Co on the successful issue of whether colour may be subject to trademark protection.
Mr Riebling works closely with clients as a collaborative team focused on achieving a common goal. He manages and directs trademark and copyright enforcements, online and social media takedown actions, foreign anti-counterfeiting actions, domain name arbitration proceedings, large global trademark portfolios, licensing and due diligence. He has obtained injunctive relief against client competitors in trademark infringement litigation, and obtained injunctive relief in trade secret and breach of contract litigation.
Mr Riebling routinely negotiates copyright, software, technology and trademark licensing agreements, and advises companies on advertising regulatory compliance and rights of publicity. He represents numerous pro bono clients, and is a frequent lecturer on intellectual property at the American University Kogod School of Business.
In addition, Mr Riebling provided written testimony to the chair of the House Subcommittee on Courts and Intellectual Property before passage of the Federal Trademark Dilution Act and has been a featured speaker for the District of Columbia Bar on trade secret litigation strategies.
Before founding Riebling IP, Mr Riebling was a partner at Katten Muchin Rosenman LLP for over 14 years. Previously, he was an equity partner at Arter & Hadden LLP, where he was the partner in charge of associates in Washington DC.