Mats Lundberg

Managing Partner at Groth & Co

Mats Lundberg is the managing director of Groth & Co and a senior attorney specialising in trademarks, designs and copyright, as well as the implementation of IP strategies. Since 2001, he has been heading the firm’s law and trademark department.

Mr Lundberg has over 25 years’ experience in IP law, both within the European Union and globally. Apart from traditional prosecution, enforcement and litigation, his experience includes risk analysis, name selection and clearance searches. He frequently gives advice on brand and trademark valuations, as well as on IP due diligence and licensing agreements. Mr Lundberg has assisted leading Swedish and international companies in structuring their IP strategies and implementing them in their business models.

Mr Lundberg has had active roles in different committees of the European Communities Trademark Association and representing Sweden on its council; he is also a former chair of the Association of Intellectual Property Law Firms in Sweden and sits on the board of the Stockholm IP Law Review. He has lectured on EU and IP law at Uppsala and Stockholm Universities and has assisted the Swedish Patent and Registration Office with its education programmes. He has also given talks at the Swedish Parliament on IP rights and export strategies.

Mr Lundberg was named a Global Leader by WTR in 2020. He has been listed in Who’s Who Legal as one of Sweden’s leading trademark lawyers since 2009 and named an IP Star by Managing Intellectual Property every year since 2014.

Mr Lundberg is a member of the Groth & Co Board of Directors. He is also a board member of naming agency Skriptor Zigila and IP software company Markify.

Professional associations

  • ECTA
  • INTA

Sample client list

  • Electrolux
  • Ericsson
  • Grimaldi Industri
  • Johnson & Johnson
  • Mars
  • Novartis
  • Saab Aerospace
  • SKF
  • Smuckers
  • SNA Europe
  • Vattenfall

Firm details

Groth & Co
Birger Jarlsgatan 57B
PO Box 6107
Stockholm 10232

Contact details

See firm profile