Maria Ines Herrera

Partner at BARLAW – Barrera & Asociados

Maria Ines Herrera is a founding partner of BARLAW – Barrera & Asociados with 17 years in practice. She is an expert in IP counselling and litigation with broad experience in handling IP portfolios of international corporations and preparing brand protection strategies. Ms Herrera has handled complex trademark and copyright infringement cases and contentious prosecution matters; she routinely handles border measures as part of the sophisticated strategies that she devises for brands such as LVMH Fashion Group (Louis Vuitton Malletier), Sanrio Company Ltd, Nintendo of America Inc, Spin Master Ltd, Apple Inc, Sony Computer Entertainment America, Fox Head Inc and Skullcandy Inc. She also works in trade dress and design protection, working for companies such as Honda Motor Co Ltd, adidas Group and Colgate-Palmolive Company.


  • University of New Hampshire School of Law (formerly Franklin Pierce Law Centre), LLM, 2012
  • Universidad de Lima, JD, 2005
  • Peruvian Institute of Advertising, 1997

Memberships and affiliations

She is an active member of INTA, MARQUES, the Peruvian Association of Industrial Property, the International Anti-counterfeiting Coalition, the Inter-American Association of Intellectual Property, the American Chamber of Commerce in Peru and the Lima Bar Association.


Ms Herrera has received recognition in the following international rankings and magazines:

  • The Legal 500;
  • WTR 1000;
  • Euromoney LMG;
  • Managing Intellectual Property’s IP Stars 2019 and 2020;
  • Leaders League; and
  • Benchmark litigation.

Professional associations

  • IACC
  • INTA

Sample client list

  • Bulgari
  • Burberry
  • Entertainment One
  • Honda Motor
  • Nintendo of America
  • Polo Ralph Lauren
  • Sanrio Company
  • Schaeffler Group
  • Sony Computer Entertainment America

Firm details

BARLAW – Barrera & Asociados
Avenue El Polo 405
Office 610 Santiago de Surco
Lima 15023

Contact details

See firm profile