Partner at Venable LLP
Justin Pierce’s practice ranges from counselling clients in trademark and brand protection matters to IP litigation. He has a unique combination of in-house and outside counsel experience in managing IP assets and portfolios for large and small companies. Drawing on his in-house and international experience, Mr Pierce provides clients with the insight and skills that are necessary to defend or leverage their intellectual property on a global basis. Mr Pierce has significant experience advising companies and their executives on how best to acquire, develop and use intellectual property to achieve business objectives.
As a patent litigator, Mr Pierce has represented a number of clients in a variety of fields, including automotive, apparel, consumer goods, electronics, financial technology, food and beverages, footwear, media, mobile devices, pharmaceuticals, software and telecommunications. As a brand protection attorney, Mr Pierce develops and implements worldwide strategies for a number of companies around the world, ranging from start-ups to multinational corporations. Valuable brands and proprietary content are subject to increasingly sophisticated threats, which can result in billions of dollars in lost revenue. Mr Pierce routinely assists clients in identifying vulnerabilities in their business model and devising innovative solutions to protect their brands, their content and their company’s reputation in the international marketplace.
While in-house, Mr Pierce led a team that was nominated by World Trademark Review as Media and Telecommunications Team of the Year four years in a row, winning in 2011. More recently, while in private practice at Venable LLP, Mr Pierce was named in the WTR 1000 for prosecution and strategy from 2013 to 2018 and for enforcement and litigation from 2015 to 2018.