Julia K Sutherland

Partner at Seyfarth Shaw LLP

Julia K Sutherland’s practice focuses on the management and enforcement of large international trademark portfolios, including the development of global brand strategy, prosecution and maintenance, searching and clearance, watching and policing, licensing and distribution, domain name, social media and other internet issues, and the management of all types of litigation, opposition, cancellation and other adverse proceedings in the United States and internationally.

Ms Sutherland’s clients are spread across a wide range of industries, including alcohol and beverage, insurance, technology, healthcare, fashion, outdoor and luxury consumer products.

Ms Sutherland specialises in applying Lean Six Sigma, legal technology and project management methodologies to her practice. These efforts have resulted in the development of:

  • several advanced technology tools deployed for the benefit of the firm’s trademark portfolio clients;
  • process maps to streamline routine processes in trademark portfolio management;
  • alternative staffing and billing arrangements and structures;
  • data analytics, metrics and reporting dashboards to track key portfolio indicators and provide measurable accountability; and
  • an overall outlook designed to improve the client experience, align activity with larger strategic brand objectives and reduce client bandwidth consumption in global trademark portfolio management.

Ms Sutherland has spoken at trade association meetings, trainings and conferences on this topic and is a certified Six Sigma Green Belt.

She is an active member of INTA, in particular in the Parallel Imports Committee (2015-2019) and Anti-counterfeiting Committee (2020- ).

Professional associations

  • INTA

Firm details

Seyfarth Shaw LLP
CityPoint
One Ropemaker Street
London EC2Y 9AW
United Kingdom

Contact details

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