Joseph V Myers III

Joseph V Myers III is a trademark partner in Seyfarth’s Atlanta office and director of innovation for the IP practice group.

Mr Myers manages teams of legal, technology, docketing and administrative personnel, foreign counsel and IP service vendors in the management of large international trademark portfolios. His work covers all aspects of global trademark portfolio management, including global brand strategy, prosecution and maintenance, searching and clearance, watching and policing, licensing and distribution, anti-counterfeiting, domain name, social media and other internet issues, and the management of all types of litigation, opposition, cancellation and other adverse proceedings – domestic and international. Mr Myers also has substantial experience in IP transactional matters, IP due diligence, copyright and technology matters.

In recent years, Mr Myers has spearheaded the firm’s efforts to apply Lean Six Sigma and SeyfarthLean® approaches to global trademark portfolio management to achieve higher quality and enhanced efficiency at reduced cost. These efforts have resulted in the development of:

• several advanced technology tools deployed for the benefit of the firm’s trademark portfolio clients;
• process maps to streamline routine processes in trademark portfolio management;
• alternative staffing and billing arrangements and structures;
• data analytics, metrics and reporting dashboards to track key portfolio indicators and provide measurable accountability; and
• an overall outlook designed to improve the client experience, align activity with larger strategic brand objectives and reduce client bandwidth consumption in global trademark portfolio management.