Partner at Arnold & Siedsma
Joop Elzas graduated in chemistry (with a minor in information science) in 1983. He subsequently worked at an IP firm where he handled both patent and trademark work. Having considerably developed that firm’s trademark practice, he soon chose to focus on that area of intellectual property. After first managing the trademark department of two IP firms, Mr Elzas later ran his own trademark agency for many years (Elzas Noordzij). He joined Arnold & Siedsma in 2012 and is now responsible for the trademark department at the Amsterdam office.
Mr Elzas believes that the level of service is as important as the content of the cases themselves. The legal aspects of a case must of course be dealt with to perfection, but sclient must also feel that immediate attention is always given to every case, that they are informed as fully as possible on all matters and are made aware of all possible options. Mr Elzas sees it as his responsibility to support and advise his clients. He considers communication with clients to be crucial and, to that end, he can be reached at all times.
Mr Elzas was recognised as a Trademark Leader by World Trademark Review in 2019 and 2020.
What others say about him
Service oriented, analytical, communicative, really dislikes losing a case.