Jennifer A Van Kirk

Partner at Lewis Roca Rothgerber Christie LLP

Jennifer A Van Kirk advises clients on all aspects of ‎trademark and brand protection, including trademark clearance, prosecution, licensing, portfolio ‎management and litigation guidance. With over 20 years’ experience, she advises clients on which global registrations to pursue, ‎filing strategies to maximise coverage and cost-containment options. She has overseen hundreds of cases before US and foreign tribunals to protect her ‎clients’ IP interests. She also has deep experience in multimedia copyright and rights of publicity clearance, including identifying rights owners and securing licences.

With a network of trademark agents in nearly every country, Ms Van Kirk has particular experience ‎helping clients secure and protect trademark rights around the world. She assists in securing ‎worldwide portfolios for new brands and streamlining portfolios for long-established brands. Additionally, her ‎international trademark experience includes advising clients on what global registrations to pursue, ‎filing strategies to maximise coverage, what form the mark should take, cost-containment options and ‎which trademarks to secure.

On the trademark enforcement side, Ms Van Kirk has experience managing the policing ‎programmes of several prominent clients, including one of the world’s top spas, a federal government ‎agency, a multibillion-dollar tool manufacturer, the leading e-cigarette company, and an international ‎bakery and restaurant franchise with over 200 stores globally. She has also coordinated anti-counterfeiting programmes in the Far East and has extensive experience ‎litigating before the Trademark Trial and Appeal Board.

Ms Van Kirk is frequently recognised by top legal organisations and publications, including the International Bar Association’s Who’s Who Legal – Trademarks, “AV/Preeminent Attorney” rating from Martindale-Hubbell, The Best Lawyers in America in the categories of copyright and trademark law and “IP Stars” by Managing IP magazine, which described her as “a highly regarded trademark attorney, focused on counselling clients in a host of matters related to brand protection and licensing”.

Professional associations

  • INTA
  • Sports Lawyers Association

Firm details

Lewis Roca Rothgerber Christie LLP
201 East Washington Street
Suite 1200
Phoenix AZ 85004
United States

Contact details

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