James Luo

Managing Partner at Lawjay Partners

James Luo, managing partner of Lawjay Partners, is counsel of choice for international clients. Recently hailed among the WTR Global Leaders, he is consistently ranked by the WTR 1000 as a band-one leading individual in IP litigation, and by Managing Intellectual Property as a Trademark Star, and is recognised as among China’s leading IP lawyers by Chambers and Partners, Who’s Who Legal and Legalband, among others. WTR 1000 says: “James Luo is outstanding among trademark practitioners in China for his international knowledge and experience. Global brands, particularly in the luxury sector, appreciate his crystal-clear communication, strategic savvy and willingness to push at the boundaries of the law in China.” Every year, Dr Luo represents various top luxury brands and world-famous marks in over 100 civil and criminal lawsuits for trademark and copyright infringement.

Recent victories won by Dr Luo for top luxury brands include:

  • the Supreme Court retrial actions for Playboy, Aesop and Two Faced, respectively;
  • an award of Rmb4.3 million in damages in a trademark infringement action against an online counterfeiter and its online service provider;
  • a suit against an original equipment manufacturer that exported counterfeit goods; and
  • a suit against a popular Chinese e-commerce platform selling fake luxury goods.

With over 25 years’ experience in IP law, Dr Luo is an established legal authority in IP litigation and enforcement. He sits as a legal expert of the Supreme Court’s IP Case Law Centre Expert Advisers Committee, and is a member of the WIPO’s panel of arbitrators and mediators. In 2013 Dr Luo was recognised by the Beijing Bar Association as among the top 10 IP lawyers in Beijing, and in 2015 as an outstanding committee director having chaired the association’s trademark committee. He has served as chair of the China subcommittee of the International Trademark Association Anti-counterfeiting Committee and vice chair of the Quality Brands Protection Committee. He is a former IP partner at Bird & Bird and has worked for Motorola and prestigious law firms including Baker McKenzie.

Dr Luo earned his PhD in intellectual property at Renmin University and his LLM in intellectual property at King’s College London, and was a visiting researcher at the Franklin Pierce Law Centre. He is a guest professor at renowned law schools and frequently speaks at domestic and international conferences.

Professional associations

  • BLA
  • CEAC
  • INTA

Sample client list

  • Aesop
  • Burberry
  • Chanel
  • Gucci
  • LVM
  • Michael Kors
  • Microsoft
  • Nokia
  • Pandora
  • Prada
  • Rotork
  • Stussy
  • Zegna

Firm details

Lawjay Partners
818 China World Office 1
1 Jianguomenwai Avenue
Chaoyang District
Beijing 100004

Contact details