Holly Pranger

Managing Partner at Pranger Law PC

For nearly two decades, Holly Pranger has counselled famous and well-known brand owners and is behind many of Silicon Valley’s brightest venture-backed companies. Ms Pranger builds and enforces the rights in leading global trademark and copyright portfolios, often from the first filing. Her clients have gone on to valuation and acquisition for billions of dollars.

Starting her career in the trademark practice of a national law firm, she later founded the firm as a trademark boutique, which has since grown into a full-service IP firm. Serving as managing partner, she credits her unique and often praised ability to counsel clients in a strategic and efficient manner with the experience that comes from running a business and from being seconded for a period of time with a famous brand’s in-house team. This combination of experience as both outside and in-house counsel informs how she delivers pragmatic advice to clients.

Ms Pranger manages thousands of trademark records, building portfolios for enforceability and to align with budget and business needs. She prides herself on being her client’s partner, not just another outside counsel. Complementing a strong history of prosecuting global trademark portfolios, she is as well versed on the contentious side.

Ms Pranger gained initial litigation experience prosecuting crimes, where she dedicated hundreds of hours before judges and juries. Today, she has a long list of trademark and copyright cases before courts and the US Trademark Trial and Appeal Board with successful outcomes. Rounding out her enforcement experience, she has authored and managed thousands of cease and desist efforts, takedowns and domain name arbitration proceedings under the Uniform Domain Name Dispute Resolution Policy, stopping untold violations of her clients’ rights and recovering hundreds of business-critical domain names.

In addition, Ms Pranger has a robust practice counselling on advertising materials and promotions. She is responsible for drafting hundreds of sweepstakes, contests, cause marketing efforts and other consumer engagement calls to action. She has supported all manner of prize offerings, including tickets to special events, clothing, luxury trips and even a car.

Professional associations

  • INTA

Sample client list

  • BDG Media
  • Crunchbase
  • KiwiCo
  • Sammy Hagar
  • Taskrabbit

Firm details

Pranger Law PC
88 Guy Place
Suite 405
San Francisco CA 94105
United States

Contact details

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