Helena Perneborg

Partner at Groth & Co

Helena Perneborg is a senior attorney specialising in trademark, design and marketing law. With extensive experience in global prosecution and enforcement, Ms Perneborg works with trademark and design strategies for clients both within and outside Sweden’s borders. Her expertise includes watching, clearance searches, filing, prosecution and portfolio optimisation. She also drafts coexistence, transfer and licence agreements and is active in opposition and infringement cases.

Over her 25-year career, Ms Perneborg has gained extensive experience in managing large trademark portfolios, both for domestic and international clients. For prominent Swedish clients, such as energy company Vattenfall, Ms Perneborg advises on strategy, prosecution and enforcement globally. She has experience in handling clearance, prosecution and portfolio optimisation in cases covering more than 100 jurisdictions.

Ms Perneborg has particular expertise in advising in the areas of energy, media and fast-moving consumer goods, as well as steel and engineering industries. She has experience of litigation before both administrative and civil courts, including the Supreme Court. She is also skilled at handling negotiations and infringements cases.

Ms Perneborg conducts pro bono work for Missing People – a Swedish non-profit organisation that assists families and the police in finding missing people.

Ms Perneborg has an LLM from Stockholm University, is an authorised European trademark and design attorney and has been a partner at Groth & Co since 2007.

Professional associations

  • IPS
  • SFIR
  • SPOF

Sample client list

  • Bluewater
  • CandyKing
  • Cloetta
  • Fazer
  • Meda
  • TV4
  • Vattenfall

Firm details

Groth & Co
Birger Jarlsgatan 57B
PO Box 6107
Stockholm 10232

Contact details

See firm profile