Frédéric Serra

Partner at HOUSE attorneys

Frédéric Serra is the head of HOUSE attorneys’ IP department. He is a highly experienced litigation lawyer in all fields of intellectual property, including unfair competition. He acts for a broad range of industries with a strong focus on fashion and luxury goods. Mr Serra advises clients on complex IP matters, including:

  • drafting and negotiating licence agreements;
  • film production agreements;
  • sponsorship;
  • endorsement and product-placement agreements;
  • IT-related transactions; and
  • R&D contracts and technology transfers.

Mr Serra’s one-year secondment to the fully integrated in-house IP team of a prominent company in the luxury goods industry gave him in-depth knowledge of the legal and business needs of in-house counsels and a pragmatic approach to providing a wider range of protection, exploitation and enforcement options. He has played a prominent role in several leading trademark matters.

Having studied in both France and Switzerland (LLB and LLM in intellectual property and new technologies from Grenoble University and an LLM in 2002 from Geneva University), Mr Serra maintains strong ties with French peers and clients. His knowledge of both Swiss and French law enables him to understand and advise on matters involving both jurisdictions.

After being a partner for six years with a major Swiss law firm and leading the IP department of its Geneva office, in 2018 Mr Serra joined the boutique law firm HOUSE attorneys, formerly known as LBM Avocats & Associés.

Mr Serra is a member of the Geneva Bar Association, the Swiss Bar Association, AROPI (the IP Association of French Speakers in Switzerland) and INTA. He is currently co-chair of the IP Committee of the Inter-Pacific Bar Association. Mr Serra is also part of MARQUES’ Famous and Well-known Marks Team. He also teaches IP law at the Geneva campus of the SAE Institute, one of the world’s leading educators in creative media industries.

Mr Serra has received outstanding ratings in the IP field and has been praised amongst others as a “dazzling strategist” (Legal 500 EMEA 2019) and “sophisticated litigator” (WTR 1000 2019).

Professional associations

  • INTA
  • IPBA

Firm details

HOUSE attorneys
46 route de Frontenex
PO Box 6111
Geneva 6

Contact details