Partner at LBM Avocats & Associés
Frédéric Serra is a highly experienced litigation lawyer in all fields of intellectual property, including unfair competition, and has extensive experience in complex non-contentious IP matters. He advises on licence and assignment agreements, film production agreements, sponsorship, endorsement and product placement agreements, IT-related transactions, research collaborations, development contracts and technology transfers.
Mr Serra’s one-year secondment to the fully integrated in-house IP team of a major player in the luxury goods industry gave him an in-depth knowledge of the legal and business needs of in-house counsel and a pragmatic approach to providing a wider range of protection, exploitation and enforcement options.
Mr Serra assists individuals and enterprises in various industries, including real estate, art, media, advertising, fashion and luxury goods. He is also vice chair of the Inter-Pacific Bar Association IP committee.
Mr Serra obtained a French LLB in 1999 and an LLM in intellectual property and new technologies in 2000, both from the University of Grenoble, France. He then completed his studies at the University of Geneva in 2002 and was admitted to the Geneva Bar in 2004.
Mr Serra is fluent in French and English.