Ezgi Baklacı Gülkokar
Partner at Moroğlu Arseven
Ezgi Baklacı Gülkokar is a partner who specialises in helping brand and patent owners to navigate complex IP disputes, as well as to protect, manage and defend their intellectual assets in Turkey. She specialises in trademarks, patents and unfair competition, focusing on litigation, strategy and enforcement issues.
She has acted for many well-known brands and patent owners on both sides of high-stakes disputes. She always considers the specific IP issue in the context of the client’s wider business goals and the market dynamics, meaning she can provide practical recommendations and tailored strategies.
Ms Baklacı Gülkokar has particular experience in counselling on advertising-related issues before the courts and Advertisement Board, acting for both advertisers and competitors. This includes representing clients during conflicts over false advertising, deceptive claims or trade practices, product claims and product liability issues. She also assists international clients in strategising and running their campaigns, and launching products in Turkey while ensuring compliance with domestic regulations. Another area of expertise is advising clients on both sides of unfair competition actions, including conflicts over trade secrets, know-how and use of confidential data.
Ms Baklacı Gülkokar has considerable experience working with clients where IP rights are key to their commercial aims. She also develops multi-stage strategies to combat infringement and counterfeiting. She has worked with many high-profile brand owners to develop multi-faceted anti-counterfeiting programmes, coordinating the use of investigations, raids, seizures, customs processes, negotiation and litigation.
Ms Baklacı Gülkokar supports a number of international companies in their day-to-day patent and trademark needs in Turkey, which means she is well placed to provide practical, strategic advice on complex disputes and transactions when they arise. Ms Baklacı Gülkokar always takes a practical approach to resolving IP problems by working closely with clients at an early stage; helping to identify the key issues; managing the circumstances; and mitigating the legal risks.
Ms Baklacı Gülkokar has helped many major global companies to navigate the Turkish market when launching new products and services. She provides strategic advice combining offensive and defensive elements to overcome any legal hurdles and logistical challenges.
Ms Baklacı Gülkokar is a member of the Design Committee of the European Communities Trademark Association (ECTA), the Pharma and Biotech Committee of the International Association for the Protection of Intellectual Property (AIPPI) and the Non-Traditional Trademarks Committee of the International Trademark Association (INTA).