Eric Su has focused his career on intellectual property since obtaining a chemical engineering degree and a master’s degree in intellectual property. Mr Su has handled thousands of IP cases, covering IP rights acquisitions (eg, trademarks, copyright, patents and domain names), civil and administrative non-litigation and litigation lawsuits on IP cases, multinational IP rights licensing and assignment transactions, administrative and criminal enforcement against IP infringement and counterfeiting, domain name disputes, anti-unfair competition and compliance regarding product labels and advertising materials. With profound knowledge and experience, Mr Su has helped brand owners to successfully secure well-known trademark status recognition and a number of his cases have been awarded ‘typical cases’ by the Supreme People’s Court or local Higher People’s Court.
Many clients have come to Mr Su because of his discipline, intelligence and great negotiation skills. With comprehensive proposals and strategies, he can solve IP disputes or infringements through administrative, civil and criminal procedures, allowing him to always find alternative solutions for his clients. Cases have included negotiating with trademark squatters after initially taking effective legal actions, successfully convincing the court to uphold the contributory infringement and liability of the infringers’ shareholders, negotiating on the licensing of multinational brands in the fashion industry, handling new types of IP case such as non-infringement declaration lawsuits, reversal counterfeiting cases and reversal confusion cases. These cases and many more have contributed to his reputation in the IP industry. Mr Su often shares his own experience and opinions through articles and seminars.
With his stellar reputation in the IP field, more and more domestic and foreign clients are deciding to establish a closer relationship with Hongfang Law. Hongfang Law’s overseas legal resources allow Mr Su to help clients manage their IP portfolios and protect brands and patents around the world.