David Bernstein

Owner at de Chalains IP

David Bernstein obtained a BA in 1989, an LLB in 1991 and an LLM in 1996, specialising in IP law. Subsequent to qualifying as an attorney of the High Court of South Africa at a well-known firm specialising in IP matters, Mr Bernstein co-founded a niche IP boutique in November 1998 with Jean de Chalain.

Since then, Mr Bernstein has honed his craft, boasting over two decades’ worth of hands-on experience in the IP arena, with a penchant for and particular expertise in trademark matters. His practice is primarily focused on dispensing considered strategic advice, prosecuting, enforcing and litigating trademark matters in South Africa and throughout the African continent.

Mr Bernstein has considerable expertise and a wealth of experience in the protection and enforcement of trademark portfolios owned by international sports teams, supporters clubs and championships. He also acts for and on behalf of blue-chip and big-ticket clients in the sports products, protein powders, energy drinks, nutritional products, entertainment, 4x4, SUV, video game, fashion, horse racing, education, restaurant, craft beer, wine and whisky industries.

Mr Bernstein relishes challenges by taking on difficult, so-called ‘no-win’ cases and prosecuting unconventional trademark applications through to registration with aplomb. He also has a significant depth of expertise in the consolidation and management of large filing programmes, rebranding exercises and trademark portfolio reviews across the African continent.

Over the past 22 years Mr Bernstein has enjoyed and maintained close working relationships with many long-standing clients who value his adroit, prompt attention to their matters with a knack for responding quickly yet thoroughly to complicated queries in a down-to-earth and straight-forward manner that is understandable yet devoid of sugar-coating.

Among his accolades, Mr Bernstein has been recognised by MIP as a leading individual and IP STAR for trademark matters since 2016. Moreover, in February 2020 WTR 1000 ranked Mr Bernstein as a recommended legal trademark professional and leading individual for trademark prosecution and strategic advice.

Professional associations

  • INTA
  • LWFH
  • MARQUES

Sample client list

  • The British & Irish Lions
  • Epic Games – Fortnite
  • Ineos Grenadiers
  • Rugby World Cup
  • St Andrews Links: “The Home of Golf”
  • William Web Ellis Cup
  • Manchester United FC
  • The Barmy Army
  • US Open
  • Hilton College
  • TEICHMANN Group
  • Laureate Education

Firm details

de Chalains IP
de Chalains Place
298 Clark Street
Brooklyn
Pretoria 0181
South Africa

Contact details

See firm profile