Chumeng (Jessica) Xu

Partner at JunHe LLP

Chumeng (Jessica) Xu is partner and head of the trademark team at JunHe LLP, one of the oldest and largest law firms in China. She worked at CCPIT Patent and Trademark Law Office from 1997 to 2013 and was deputy director of the trademark division. She has extensive experience in trademark litigation, prosecution and enforcement and possesses a good understanding of Chinese law relating to trademarks, copyright and anti-unfair competition. Her clients hail from various sectors including motor manufacturing, hotel, Internet and technology, luxury goods, media, entertainment, food and beverage, as well as charitable organisations and retail and healthcare companies.

Ms Xu is adept at handling complicated trademark cases and has assisted clients such as BMW, Jeep and Mary Kay in obtaining recognition of well-known marks by the trademark authorities and courts. Some of the influential cases she handled have been widely reported in a variety of media

Ms Xu’s cases have been ranked among the:

  • top 10 IP litigations of the year by the Chinese Supreme Court and the Guangdong High Court;
  • top 20 appeal cases of the year by the China Trademark Review and Adjudication Board; and
  • representative cases of the year by the China Trademark Association.

She is the co-author of Trademark Laws and Practices Throughout the World (2006) and author of:

  • the China chapter in Pharmaceutical Trademarks (WTR, 2010);
  • “Trademark Case Law Review in China 2010” (WTR, 2011);
  • “Chinese Trademark Practice” (Latin Marcasur, 2011); and
  • the China chapter in The International Comparative Legal Guide to Trademarks  (2012 and 2013).

Ms Xu has been ranked as Asia’s leading trademark lawyer by Chambers and Partners and has been ranked as a leading trademark practitioner (Tier 1) by the WTR 1000 since 2011. She was also ranked as an IP Star by Managing Intellectual Property in 2015, 2016, 2017 and 2018 and among the Asian Legal Business (ALB) China Top 15 IP Lawyers for 2015 and 2017. In 2018, Ms Xu won an ALB Top 15 Chinese Female Lawyers award.

Professional associations

  • ACLA
  • ACLA
  • INTA
  • INTA

Sample client list

  • BMW AG
  • Chimelong
  • HSBC
  • Jiangsu TV Station
  • Mary Kay Inc
  • MIGU
  • Stokke AS

Firm details

20th Floor
China Resources Building
8Jianguomenbei Avenue
Beijing 100005

Contact details