Senior Associate at Appleyard Lees IP LLP
Chris Hoole is highly experienced in multi-jurisdictional contentious and non-contentious IP matters, ranging from trademarks, designs and copyright to patents and know-how. He acts for clients across a spectrum of sectors, but his practice is focused on fashion, sports, consumer goods, gaming, technology, food and beverage, and manufacturing. He frequently acts for and advises clients in the High Court and the Intellectual Property Enterprise Court, the UK and EU trademark registries, as well as in the respective appeal courts. He is also experienced in formal mediation.
Mr Hoole draws on his experience and joint qualification as a solicitor and chartered trademark attorney to provide tailored strategic and commercial advice, from protection and enforcement to defence. Working with a range of businesses, from blue-chip multinationals to small and medium-sized enterprises, he helps IP-conscious businesses to develop strategies to better protect and police their IP rights. He frequently works with clients to establish successful global anti-counterfeiting campaigns, both online and offline. Mr Hoole is often praised for his passion and commitment to his clients. One long-standing client commented: “Chris Hoole has been an invaluable asset and friend to me over the past five years. His expertise in IP matters has meant that I trust him implicitly.”
Mr Hoole is also an active member of various IP organisations and a global speaker and editorial contributor. As a member of both the Copyright Committee and the EU Intellectual Property Office Link Committee for the European Communities Trademark Association (ECTA), he has contributed to various publications and consultations, including in relation to the recent EU Copyright Directive in the Digital Single Market, representing the United Kingdom and ECTA before the EUIPO. More locally, Mr Hoole represents the Cambridge Law Society in his role as learning and development officer. Mr Hoole also writes for the Chartered Institute of Trademark Attorneys Magazine and LexisNexis. Before joining Appleyard Lees, Mr Hoole graduated from the University of Leeds and trained at one of the United Kingdom’s largest commercial law firms.