Bart A Lazar

Partner at Seyfarth Shaw LLP

Bart A Lazar is a strategic problem solver who has more than three decades of experience in counselling clients in trademark creation, clearance, commercialisation and disputes, data privacy and security, copyright, advertising, promotion, right of publicity and related matters.

He acts as lead and local counsel in copyright, trademark, trade dress, anti-counterfeiting, false advertising, unfair competition, computer fraud and abuse, and internet-related litigation, and has investigated and obtained creative remedies to combat piracy, cybercrime and other internet mischief and malfeasance. Among other things, he has obtained numerous ex parte temporary restraining orders, seizure orders in trademark counterfeiting, software piracy and cybercrime matters, as well as assisted in criminal prosecutions of same (eg, hacking, phishing, extortion, trademark counterfeiting, and felony theft/kickbacks).

Mr Lazar helps clients structure and implement strategies to comply with global data privacy, security and related laws, and has assisted in responding to hundreds of potential and actual data security vulnerabilities and breaches.

Mr Lazar has handled numerous privacy matters before federal and state agencies, including defending the first internet privacy case brought by the Federal Trade Commission and the first database security breach case brought by the New York Attorney General. He has also successfully investigated and resolved Health Insurance Portability and Accountability-related breaches.

Mr Lazar works with clients to execute innovative promotional programmes, including from spokesperson, influencer and ambassador programmes, pop-up or other experiential marketing, consumer surveys, and other social media and traditional media promotional programmes, advertising and sweepstakes. He has litigated advertising matters in federal court and before the National Advertising Division.

Professional associations

  • INTA
  • Lawyers for the Creative Arts

Firm details

Seyfarth Shaw LLP
233 South Wacker Drive
Suite 8000
Chicago IL 60606
United States

Contact details

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