EU and Benelux Trademark Attorney at EQUIPP Intellectual Property Protection
Arlette Molenaar has over 20 years of experience as a trademark attorney and in-house trademark counsel in the fashion and merchandising industry. After working for 10 years at a large firm in the Netherlands, Ms Molenaar set up her own firm, EQUIPP, in 2014 with the aim to serve clients and foreign associates in a more personal and cost-efficient way than traditional firms are able to.
Various clients have followed her to EQUIPP, which has been expanding ever since.
Ms Molenaar is a Benelux trademark and design attorney and a specialist in trademark prosecution, oppositions and cancellations before the Benelux Office for Intellectual Property. She is also an EUIPO-registered trademark and design attorney and specialises in EU trademark prosecution, oppositions and cancellations before the EUIPO.
Ms Molenaar loves advising on and implementing global trademark portfolio strategies, and is a master in portfolio management.
Since 2014 she has taught a course on EUIPO appeal and cancellation proceedings for the Professional Training of Benelux Trademark and Design Attorneys.
Ms Molenaar is a dedicated sole practitioner; she works with various other trademark professionals in her field, but loves the independence and optimal flexibility her status offers. She enjoys having personal contact with clients and foreign associates and strives to be pragmatic and responsive. Her firm’s size also means that her services are very cost efficient.