Anca Draganescu-Pinawin

Head of Online Brand Protection at Novagraaf

As head of Novagraaf’s new online brand protection service, Anca Draganescu-Pinawin leads the latest addition to the group’s extensive suite of services. As senior IP counsel in the Geneva office, Ms Draganescu-Pinawin manages a portfolio of multinational clients in a wide range of sectors, from travel and leisure to fast-moving consumer goods and biotechnology. In addition, she works in the increasingly important field of data protection, helping clients meet the compliance requirements of the EU General Data Protection Regulation.

Before her career in intellectual property, Ms Draganescu-Pinawin worked in the corporate and non-profit sectors, as well as for international organisations. In particular, she has a background in the media and as a communications and branding expert, having previously developed and deployed a global branding strategy.

Ms Draganescu-Pinawin obtained her master’s in law from the University of Geneva. She also holds a master’s in anthropology and the history of religions from the University of Chicago.

Ms Draganescu-Pinawin’s background enables her to bring a uniquely precise and nuanced understanding of business needs to her legal advisory work. She combines her knowledge of IP imperatives with pragmatic, operational considerations to offer clients effective, tailor-made strategies. Moreover, she is specially positioned to advise clients on IP and data protection-related issues in the larger context of internet law.

In addition to being an active public speaker, presenting the legal dimensions of brand management to marketers and entrepreneurs, among others, Ms Draganescu-Pinawin has also written extensively on intellectual property and business. She has been published and interviewed in journals in both the professional and the public sphere, including WIPO Magazine, The Licensing Journal and Cominmag, for which she writes a column. She has also contributed to and edited Novagraaf’s comprehensive White Paper on IP Management for Small Businesses, which was published in December 2017.

She speaks English, French, German, Italian and Romanian, among other languages.

Professional associations

  • IAPP

Firm details

Chemin de l’Echo 3
ONEX / Geneva 1213

Contact details

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