Work Area: Brand management

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Green Swag winner revealed; INTA future location scepticism; pandas spotted – INTA 2023 final day report

As things start to wrap up at the 2023 INTA Annual Meeting, the WTR team is on the ground to bring the latest updates from the past 24 hours.

19 May 2023

Tips for hailing a cab; PSI launches ECARE; three board resolutions revealed – INTA 2023 day two report

Today marks busiest day for many attendees, so keeping pace with the activities, the WTR editorial team present some of their highlights from another jam-packed day.

18 May 2023

Future Annual Meeting locations revealed, Digital Danny and calls to action: takeaways from the INTA Annual Meeting opening ceremony

The 2023 INTA Annual Meeting has been officially opened by 2023 president Jomarie Fredericks. We present some important takeaways from the opening addresses.

17 May 2023

How ASICS is using the INTA Annual Meeting to spread the word about fake goods

WTR drops by the exhibition stand of sports brand ASICS to find out why it is exhibiting, how it is being received by attendees, and why more brand owners should consider such an approach.

17 May 2023

Demystifying IP valuation; influencer tips from Pepsico; fakes on Bugis Street – INTA 2023 day one report

Here is what caught our attention on arrival and throughout Tuesday’s first full day of proceedings at INTA’s 2023 Annual Meeting Live+ in Singapore.

17 May 2023

Expanding the runway: what fashion brands need to know about entering the metaverse

IP experts at Crowell & Moring assess the opportunities and challenges of entering the metaverse, offering fashion brands a ‘how to’ guide for mitigating risks, detecting infringement and developing protection strategies in this evolving space.

16 May 2023

Manchester United crowned trademark world champions, as Erling Haaland obtains first marks

Manchester United continues to hold the biggest trademark portfolio in world football, followed by Tottenham Hotspur, FC Barcelona and Real Madrid, new research from WTR reveals.

15 May 2023

Sporting goods company successfully relies on prior Slovenian company name in invalidation action against EUTM registration

The decision establishes that a prior company name protected under Slovenian law can be relied on in invalidation or opposition proceedings before the EUIPO if certain conditions are met.

15 May 2023

Combatting genericisation through civil action in China

Steve Zhao and Lily Dong of GEN Law Firm highlight the strategies and legal remedies available to brand owners seeking to prevent the genericisation of their trademarks in China, including an innovative approach demonstrated in two recent milestone cases.

11 May 2023

Registered rights versus use in the market in opposition proceedings

The goods protected by a trademark registration cannot be restricted ex officio in opposition proceedings where the law provides for specific legal proceedings to this effect.

10 May 2023

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