Work Area: Brand management

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Trademark operations benchmarking 2023 (corporate practice)

Featured in Community insights

We delve into the key corporate findings from this year’s WTR Benchmarking Survey, presenting a panoramic view of this ever-changing landscape.

08 June 2023

Small but mighty: lessons on building a 360-degree brand protection strategy – from an in-house team of one

WTR sits down with Mark Leonard, general counsel at food manufacturing company Sunsweet Growers, to find out how he has forged a 360-degree brand protection strategy as the company’s only in-house attorney.

06 June 2023

Hasbro versus Mattel: how best to keep consumers keen on core brands?

Hasbro and Mattel share broadly similar trademark protection strategies, Clarivate data shows. But a closer look at their annual financial reports reveals subtly different approaches to the future of the industry.

31 May 2023

Draft trademark bill introduces letters of consent

The draft amendment will be welcomed by IP owners and practitioners, who have long been calling for the introduction of a system allowing for the submission of letters of consent.

30 May 2023

Brands in smaller sectors risk losing customers if they do not invest in reputation early

Brand owners in smaller sectors cannot rely on a lack of competition to guarantee consumer loyalty. Investing in brand reputation early is vital to long-term success, argues this week’s Saturday opinion.

27 May 2023

‘The Banksy of trademarks is back’: controversial millionaire to exhibit at Vegas licensing expo

In an exclusive interview, entrepreneur Mike Lin, known as the ‘Banksy of trademarks’, has revealed that he will be exhibiting at next month’s Licensing Expo 2023 in Las Vegas – with plans for a cease and desist letter competition.

26 May 2023

Tencent takes centre stage at INTA 2023 Annual Meeting

In an exclusive interview, Danny Marti, head of public affairs and global policy at Tencent, reflects on the conglomerate’s experience as the only platinum plus sponsor of this year’s INTA.

25 May 2023

NFT trademark applications drop, but OpenSea remains infringement minefield

As metaverse and NFT-related trademarks see a significant drop in recent months, WTR takes a look at the ongoing issue of unauthorised brand use on NFT marketplace OpenSea.

24 May 2023


Within the context of the "Make it in the Emirates" initiative, the UAE government has released new regulations concerning the use of the MADE IN THE EMIRATES mark.

23 May 2023

The fight for Nipper: takeaways from HMV’s trademark battle in Singapore

In an exclusive guest post, a recent decision from the Intellectual Property Office of Singapore is analysed, offering lessons for rights holders that could impact their IP approach in Singapore going forward.

22 May 2023

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