Work Area: Brand management

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Bad news for Deckers as court issues decision in UGG boots case

This decision of the Serbian Commercial Court illustrates the importance of registering designs in order to be able to claim infringement.

16 November 2021

“The change starts with you” – INTA embraces diversity message in 2021 Annual Meeting opening ceremony

The 2021 INTA Annual Meeting kicked off with an inspiring message to delegates on the importance of diversity, equity and inclusion and becoming a brand steward.

16 November 2021

Standing challenge brews trouble in trademark dispute

In this dispute between two beer brewing companies, the US Court of Appeals for the Federal Circuit has addressed for the first time Article III standing in a trademark case.

15 November 2021

Patent Court holds that ASICS' use of Novak name is not trademark use

This is the first time that a Korean court has considered whether the use of a famous person's name as part of a collaboration contract amounts to trademark use.

15 November 2021

Dior’s Travis Scott collection illustrates the potential pitfalls of celebrity collaborations

Dior has found itself in the media spotlight over its upcoming collaboration with Travis Scott, but it will not be the last brand grappling with how to react when a celebrity relationship attracts news headlines for the wrong reasons, notes our latest Saturday opinion.

13 November 2021

Alphabet: the entity that lets Google flourish

Google, the first major tech giant to go down the house of brands route, is a case study in how it can be successfully executed.

12 November 2021

Amazon and Weber lawsuit team-up; Tiffany and Supreme collaboration; anti-counterfeiting supporting sustainability – news digest

In our latest round-up, we look at the South African IP office warning of email issues, a major new e-commerce platform launching in Kenya, and much more.

12 November 2021

CJEU: partial designs may be protected as unregistered Community designs

This judgment of the Court of Justice of the European Union is welcome in that it rejects the additional criteria that the German courts had tried to impose on design protection for parts of products.

12 November 2021

Squatting evolution in China: why your mid-sized brand could be at risk

A curious case involving US lifestyle range the Pioneer Woman and a lone individual in China serves as a warning that alleged trademark squatters are switching tactics in their attempts to target mid-sized brands.

11 November 2021

Reputation is key: how to protect and monetise image rights

Image rights can attract valuations in the millions. However, reputation management and the correct ownership structure are key to building and maintaining value.

11 November 2021

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