Chick-fil-A’s second attempt to crack the UK market will require a more-than-canny brand protection strategy if it truly expects to compete, given its past reputational issues in the country, argues this week’s opinion column.
A WTR investigation finds that some of the world’s leading YouTube content creators are becoming increasingly more sophisticated when it comes to trademark protection.
The new manual is notable for its practical nature, providing recommendations and guidelines to harmonise and streamline processes at the IP offices of the four member countries.
We delve into the key corporate findings from this year’s WTR Benchmarking Survey, presenting a panoramic view of this ever-changing landscape.
08 June 2023
WTR sits down with Mark Leonard, general counsel at food manufacturing company Sunsweet Growers, to find out how he has forged a 360-degree brand protection strategy as the company’s only in-house attorney.
06 June 2023
Hasbro and Mattel share broadly similar trademark protection strategies, Clarivate data shows. But a closer look at their annual financial reports reveals subtly different approaches to the future of the industry.
31 May 2023
The draft amendment will be welcomed by IP owners and practitioners, who have long been calling for the introduction of a system allowing for the submission of letters of consent.
30 May 2023
Brand owners in smaller sectors cannot rely on a lack of competition to guarantee consumer loyalty. Investing in brand reputation early is vital to long-term success, argues this week’s Saturday opinion.
27 May 2023
In an exclusive interview, entrepreneur Mike Lin, known as the ‘Banksy of trademarks’, has revealed that he will be exhibiting at next month’s Licensing Expo 2023 in Las Vegas – with plans for a cease and desist letter competition.
26 May 2023
In an exclusive interview, Danny Marti, head of public affairs and global policy at Tencent, reflects on the conglomerate’s experience as the only platinum plus sponsor of this year’s INTA.
25 May 2023
As metaverse and NFT-related trademarks see a significant drop in recent months, WTR takes a look at the ongoing issue of unauthorised brand use on NFT marketplace OpenSea.
24 May 2023
Within the context of the "Make it in the Emirates" initiative, the UAE government has released new regulations concerning the use of the MADE IN THE EMIRATES mark.
23 May 2023
In an exclusive guest post, a recent decision from the Intellectual Property Office of Singapore is analysed, offering lessons for rights holders that could impact their IP approach in Singapore going forward.
22 May 2023
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