Work Area: Brand management

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Quidditch rebrands to quadball; Mattel and Elon Musk reunite; Uber brand rating takes a hit – news digest

In our latest round-up, we look at the EUIPO introducing a new trademark filing form, the GetHenry rebrand highlighting the risks of a generic name, and much more.

22 July 2022

Growth in IP awareness in Nigeria: comedian takes on Friesland Foods and UACN Foods

Recent cases involving Nigerian comedian Chukwuemeka Ejekwu, popularly known as Oga Sabinus, highlight the growing awareness of the importance of IP rights protection in the country.

22 July 2022

How HDMI LA approaches brand protection, and boosts revenues through its efforts

In an exclusive interview with WTR, leaders from HDMI LA's licensing and trademark teams explain the secrets behind their success.

21 July 2022

Industry leaders divided on ability of current laws to protect brands in metaverse

Exclusive data finds trademark experts are split down the middle on whether the existing IP system is positioned to protect IP rights in the metaverse.

20 July 2022

“A new company with an iconic brand”: the rebirth of Polaroid

Polaroid is conducting the ultimate brand clean-up operation. We sit down with the company’s global IP counsel to find out more.

19 July 2022

Colombia joins Practice CP3 regarding distinctiveness of word-and-device trademarks

A practice paper recently published by the National Trademark Office details the criteria for the examination of figurative marks containing descriptive/non-distinctive words.

19 July 2022

WTR Brand Elite analysis: June 2022

Featured in Stock market performance

A rocky month in the stock markets saw the WTR Brand Elite drop eight points through June. The index is now at its lowest value since November 2020.

18 July 2022

Increasing demand for sustainability calls time on fast fashion, but brands must tread carefully as they adapt

A growing focus on sustainability is having a significant impact on fashion and apparel brands. The best protection strategy will need authenticity and accuracy at its core, argues this week's Saturday opinion.

16 July 2022

Unauthorised brand use on OpenSea still widespread as more NFT marketplaces launch

IP infringement is still prevalent on OpenSea, a WTR investigation finds, but one expert claims the platform is working on changes that could be “fantastic for brand owners”.

14 July 2022

Brand jamming: international perspectives on a reputational risk

Businesses have long observed their brands used in public interest and other campaigns without permission, opening up the risk of reputational harm.

14 July 2022

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