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Work Area: Brand management

New administrative instruction ensures implementation of 2022 Trademark Law
New administrative instruction ensures implementation of 2022 Trademark Law

Administrative Instruction No 08/2023 guarantees the rights of trademark applicants while reinforcing those of earlier trademark owners.

Protecting brands online in the wake of covid-19 and the surge in tech developments
Protecting brands online in the wake of covid-19 and the surge in tech developments

Consumers have grown accustomed to purchasing goods and services through various online channels, and these new e-commerce models have made IP rights infringement even more widespread. This is presenting fresh challenges in brand protection, evidence collection, enforcement models and legal applications.

How the latest monetisation methods can be used to grow a brand’s value in China
How the latest monetisation methods can be used to grow a brand’s value in China

Brand monetisation is an inevitable necessity for companies to enhance their core competitiveness and achieve innovative management. It is therefore imperative to explore the main ways to monetise a brand under China’s current legal environment.

Latest content

New WTR Special Report presents strategic guide to navigating Asia-Pacific

Our brand-new Special Report explores the evolving landscape in the Asia-Pacific region, covering everything from filing trends and the biggest portfolio owners to enforcement mechanisms and best business practices.

04 July 2023

In focus: Quality Brand Protection Committee

Featured in WTR Special Report Q2 2023: Spotlight on Asia-Pacific: A guide to strategically navigating the evolving landscape

04 July 2023

Asia-Pacific brands grow in value

Featured in WTR Special Report Q2 2023: Spotlight on Asia-Pacific: A guide to strategically navigating the evolving landscape

04 July 2023

Supporting Ukraine; GIs in the spotlight; ChatGPT takes centre stage – highlights from ECTA 2023

WTR shares insights from ECTA's 41st Annual Conference in Prague, with hundreds of brand professionals and one Olympic medallist in attendance.

03 July 2023

World-class brands join speaker line-up for New York strategy summit

Representatives from New Balance, Warner Music Group and WWE will be among those sharing their expertise at WTR’s upcoming Brand Strategy Summit USA.

01 July 2023

The future of trademarks in Iran: what you need to know

Although Iran's trademark legal framework currently presents limitations and inconsistencies, efforts have been made to protect IP rights.

29 June 2023

“Just terrible”: team restructuring news raises concern over IP protection efforts on Lazada

Lazada’s reported decision to restructure its brand protection team paints a worrying picture for the future of IP rights on the e-commerce platform, local professionals say.

28 June 2023

INDECOPI approves 25% reduction in official registration fees for small businesses

To benefit from the reduction, the applicants must own a valid registration or re-registration certificate in the Register of Micro and Small Enterprises.

27 June 2023

Suspension in trademark review cases: CNIPA releases its interpretation of the rules

The new rules on the suspension of trademark review cases aim to reduce the burden placed on brand owners by the current practice.

23 June 2023

Belize the latest Caribbean nation to join the Madrid Protocol

Belize is now the fourth English-speaking jurisdiction in the region to join the Madrid System.

22 June 2023

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