Work Area: Brand management

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The imitation game: the impact of AI on trademark law and practice

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

HGF attorneys Lee Curtis and Rachel Platts reveal some of the game-changing ways that AI is shaping the trademark space and predict innovations that may occur over the next five years

27 September 2022

‘No justification’ – the legal fight to end the USPTO’s residential address requirement

A dispute between a trademark attorney and the USPTO, which seeks to reverse the domicile address requirement, has been escalated to the US Court of Appeals for the Federal Circuit.

26 September 2022

IP offices grappling with metaverse-related marks, with Chinese examiners rejecting up to 80% of applications

INTA roundtable highlights challenges surrounding metaverse-related trademarks, with association to publish white paper later this year.

23 September 2022

Ukraine IPO releases annual report; Crocs settles Walmart suit; Google sued over Vizier brand name – news digest

In our latest round-up, we look at Egypt launching a national IP strategy, the IP Office of New Zealand updating its trademark practice guidelines, and much more.

23 September 2022

Counterfeit hotspots in Egypt that brand owners must be aware of

Featured in Physical marketplace counterfeit hotspots

In this update from our series on marketplaces around the globe that are reportedly notorious for being counterfeit havens, we head to Egypt.

22 September 2022

How to adapt your Vietnamese brand strategy in the wake of major IP law reforms

Sweeping changes to Vietnam’s IP Law are a wake-up call to businesses to overhaul their IP strategies. Vo Chi-Dung of Baker McKenzie offers invaluable advice to practitioners on creating the most effective response plan for the new measures.

22 September 2022

WTR Brand Elite analysis: August 2022

Featured in Stock market performance

Stock market volatility continued in August, despite being a positive month for media companies.

21 September 2022

A metaverse dystopia, UDRP tips, diversity in brand protection: eight key takeaways from Online Brand Protection Europe

Strategic takeaways from in-house leaders, law firm experts and industry specialists at this week's Brand Protection Online Europe event.

15 September 2022

Asia-Pacific trends and top filers: 2021

In WTR’s annual Asia-Pacific deep dive, we take a look at major trends in 2021 as well as the top corporate and law firm filers across five key jurisdictions.

15 September 2022

10 counterfeit hotspots in China that brand owners should be aware of

Featured in Physical marketplace counterfeit hotspots

In the latest instalment in our regular series on marketplaces around the globe that are reportedly notorious for being counterfeit havens, we head to arguably the world’s main focal point for fake goods: China.

13 September 2022

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