Work Area: Brand management

Latest content

Reckitt rebrand shows power of business connectivity

We hear how a broader business perspective helped the Reckitt brand protection team juggle a major company rebrand, anti-counterfeiting efforts during the pandemic and ongoing global portfolio management to become WTR's 2022 Household and Consumer Goods Team of the Year.

02 August 2022

Industry, law enforcement mount effort to block late loophole in EU cybersecurity directive

Multiple stakeholders are seeking to block late-added language in the EU’s new cybersecurity directive, arguing it will fragment and impair their efforts to fight cybercrime.

02 August 2022

Maradona enters the metaverse: a lesson for brands seeking a fresh start

After a rocky start to the year, the Maradona brand is seeking new opportunities in the NFT space – with advice for brands considering the same.

01 August 2022

How team camaraderie spurs FIFA’s success

FIFA's focus on talent, flexibility and commercial awareness put it top of the league as WTR's 2022 Europe, Middle East and Africa Team of the Year.

01 August 2022

“A great team spirit” – how a close-knit Puma trademark team assists in the brand’s crypto push

With the Puma IP department being named Fashion, Cosmetics and Luxury Goods Team of the Year at the WTR Industry Awards, they look ahead to the sportwear brand entering the metaverse.

01 August 2022

Vidal expands on USPTO pendency; Bugatti reveals new identity; Gen-Z brand trust insights – news digest

In our latest round-up, we look at a massive rise in cloned websites in the UK, Europol seizing over 1,000 tonnes of fake pesticides, and much more.

29 July 2022

The importance of networks: interview with Rotary International’s Jomarie Fredericks

A number of themes recur when speaking with Fredericks. One is the benefits that positive involvement in the wider ecosystem can accrue.

29 July 2022

How Marriott International’s trademark team helped the company navigate choppy waters

A year after an unprecedently difficult period for the global hotels sector, the Marriott International team took home the Travel and Leisure Team of the Year at the WTR Industry Awards.

29 July 2022

“Anticipation is key”: brand protection insight from award-winning Novartis team

Novartis’ global head of legal brand protection, David Lossignol, explains how the 2022 WTR Healthcare and Life Sciences Team of the Year prepares for every scenario.

28 July 2022

Phillips 66 trademark team escalates business collaboration as company evolves

Craig Stone, senior counsel, legal, at Phillips 66 expands on the team’s approach to brand protection.

28 July 2022

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