Work Area: Brand management

Latest content

Domain name litigation on the rise among luxury brands

An increasing number of luxury brand owners are turning to arbitration and litigation to tackle misuse of their trademarks in domain names, according to a new report by Clarivate.

07 December 2021

US Supreme Court ends long-running UGG dispute; ABBA sues UK tribute act; Square rebrands to Block – news digest

In our latest round-up, we look at Shopify being accused of assisting pirate sales by five major publishers, the Polish IP office launching an innovative QR verification system, and much more.

07 December 2021

The fight against bad-faith trademark applications: establishment of an IP Credit Management System

Recently published draft regulations provide, for the first time, specific details on how dishonest actions taken by applicants or IP service providers can lead to them being designated as ‘dishonest entities’ by the CNIPA.

07 December 2021

Heytea serves up invalidation against Heetea in Singapore

This dispute between a tea shop chain and an operator of kiosks selling tea-based beverages highlights that enforcement can be taken in Singapore based on both registered and unregistered rights.

07 December 2021

Seven takeaways from the Future of Trademark Management and Brand Protection

On Friday 3 December, brand experts gathered in London for WTR’s the Future of Trademark Management and Brand Protection event. We present seven takeaways from a busy day of content and best practice sharing.

06 December 2021

General Court: it is not necessary for a mark to be used in an extensive geographic area for its use to be deemed genuine

The fact that use of the earlier mark had been proved only in connection with a small part of the territory of Germany and France did not preclude its use from being genuine.

06 December 2021

Board of Appeal confirms ex officio ISIPO refusal of pharma mark

The refusal of pharmaceutical company Alvogen’s appeal highlights the importance of the principle of interdependence in the assessment of the likelihood of conclusion.

06 December 2021

Why internal championing efforts have never been more important for brand professionals

We reflect on the findings of the latest WTR Trademark Elite Expert Panel report and the internal pressures making brand creation and enforcement work more challenging in our latest opinion column.

04 December 2021

Gap is taking no chances in reversing the fortunes of its brand

It has combined new marketing tactics, investment in online retail and A-list celebs to position its brand in front of consumers.

03 December 2021

National interest: a basis for the registration of identical or confusingly similar trademarks?

This decision of the Federal High Court in a case involving the ‘eNaira’ - the Central Bank of Nigeria’s new digital currency - broadens the scope of Section 13(2) of the Trademarks Act.

03 December 2021

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