Work Area: Brand management

Latest content

Less than half of Europe’s top online marketplaces police fakes, as brands face fragmented environment

Only five of the continent’s most popular online marketplaces offer brands protection against counterfeiting, a new report by RetailX has found.

20 October 2022

“I deserved this victory”: Filipino small business owner prevails against Louis Vuitton in LV trademark dispute

A small business owner in the Philippines has emerged victorious in a trademark opposition against fashion giant Louis Vuitton.

20 October 2022

How US franchises are weathering the storms of the Turbulent Twenties

The world of franchising is more uncertain than ever, with global stresses compounded by tension between the needs of an independent business owner and the long-term plans of a franchisor team.

20 October 2022

The brand risks of corporate political donations: what trademark practitioners need to know

A recent report urges companies to halt political spending to “minimise the risk of blowback”, which can include significant harm to brand reputation.

19 October 2022

Atlanta Braves rebrand debate; Canon reveals Amazon IP takedown levels; USPTO seeks public feedback – news digest

In our latest round-up, we look at Medieval Times accusing a performers’ union of brand infringement, the Philippines IP Offices being recognised for its achievements, and much more.

18 October 2022

Five minutes with… Lazada

WTR checks in with Lazada’s senior vice president of legal Rugeradh Tungsupakul on its trademark and brand protection strategy.

17 October 2022

Kazakh IPO amends official fees: what you need to know

A key change is that the trademark registration fee now covers only up to three classes of goods/services, and not all classes applied for, as previously.

13 October 2022

1,000 filings, chasing counterfeits and fighting cybersquatters: Grab superapp gets tough on enforcement

Head of intellectual property and technology Angeline Lee discusses the company’s brand protection strategy as its trademark portfolio passes the 1,000 mark.

06 October 2022

Five minutes with… ByteDance

WTR takes a closer look at ByteDance’s global IP strategy in a new Q&A series.

05 October 2022

IP monetisation activity rises, with trademarks playing a key role

Brands are emerging as the go-to asset when companies consider new monetisation strategies, reveals a market expert.

30 September 2022

Unlock unlimited access to all WTR content