Work Area: Brand management

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Unilever’s M&A activity spells a lot of work for the trademark team

The sale of ekaterra will see the consumer giant transfer out 32 brands and approximately 6,000 trademarks.

10 December 2021

NIVEA v NEVIA: Patent and Trademark Office provides comprehensive likelihood of confusion analysis

The workload of the Turkish IP Courts could be positively affected if such comprehensive decisions become more common in administrative proceedings.

10 December 2021

Patent and Market Court revokes trademark registration on ground of bad faith

The court found that MoveTech’s application for the registration of BERGLÖFSLÅDAN did not constitute a normal part of the company’s business activities in accordance with legitimate commercial interests.

10 December 2021

Government-approved brand valuation authority key to unlocking trademark potential, scholar says

Establishing an authority to grant brand value status to companies seeking investment would be key to unlocking the financial potential of trademarks, an experienced business scholar tells WTR.

09 December 2021

Beijing High Court grants well-known trademark status to Unilever’s OMO mark

Such recognition will be conducive to future trademark enforcement actions by Unilever in China.

09 December 2021

Last chance to nominate the industry’s leading lights for recognition

The nominations window for the 2022 WTR Industry Awards and the next edition of WTR 300: The World’s Leading Corporate Trademark Professionals closes on Friday.

08 December 2021

A digital revolution in Uganda: trademark e-filing launches following EUIPO cooperation

The Uganda Registration Services Bureau has launched a trademark e-filing platform as part of its all-digital strategy.

08 December 2021

Purpose-driven brands, communicating the IP message and 360-degree marketing: takeaways from IPBC Australasia

IPBC Australasia, hosted by IAM and WTR, took place last week, with brand leaders discussing protection and enforcement strategies.

08 December 2021

Rebottling of Chanel perfumes: ‘genuine description’ defence does not necessarily apply, says Supreme Court

Israel’s Supreme Court has upheld an appeal by French fashion house Chanel in a dispute involving the rebottling of luxury perfumes.

08 December 2021

Wine producer fined for using misleading labels and deceptive packaging to indicate products’ alleged Italian origin

The Ukrainian Supreme Court has upheld decisions of the Anti-monopoly Committee imposing a total of €34,500 in fines on local wine producer NVP Niva TOV.

08 December 2021

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