Work Area: Brand management

Latest content

Online brand protection in 2023: why trademark professionals should participate in our short survey

WTR has launched the 2023 edition of our groundbreaking survey aimed at shedding light on the current state of online IP protection.

03 November 2023

Apple remains world’s most intangible company as tech giants surge

Annual report reveals resurgence in global intangible value, with top tech companies boasting the largest gains.

02 November 2023

Supreme Court prepares for TRUMP TOO SMALL arguments; Amazon signs anti-counterfeiting MoU; Singles’ Day gets underway – news digest

In our latest round-up, we look at Amazon signing an anti-counterfeiting MoU with Italian Ministry of Internal Affairs, the latest law firm promotions, CBP stepping up efforts to tackle fentanyl and synthetic drugs, and much more.

31 October 2023

Apple and Hermès stock prices struggle, but companies have cause for optimism: WTR Brand Elite analysis

The WTR Brand Elite fell seven points in September, hitting its lowest value since 1 January 2023. However, the brands that experienced the biggest drop in value have reason to remain optimistic.

30 October 2023

It's... Rebekah Vardy's (filing) - the Wagatha Christie saga takes a new stage at the UKIPO

Celebrity gossip and intellectual property collided when it emerged that the trademark WAGATHA CHRISTIE had been registered and that WAGATHA was a pending application.

30 October 2023

“There is new revenue available”: what to look for when licensing to video game developers

A burgeoning market offers brands an almost cost-free revenue stream and the opportunity to maximise audience reach.

26 October 2023

Bad-faith nullity actions based on well-known marks: new jurisprudential precedent

In a recent prejudicial interpretation, the Andean Court of Justice has taken a stance against the appropriation of well-known trademarks by unauthorised third parties.

26 October 2023

Starbucks launches pumpkin spice latte NFTs; Ozempic counterfeits rise; Unilever settles dispute – news digest

In our latest round-up, we look at X removing the New York Times verification badge without explanation, a Reebok dispute proceeding to trial, and much more.

24 October 2023

Winning special trademark use rights is the key to large-scale monetisation of generative AI

In his latest column, Cameron Shackell looks at the potential impact for trademarks when generative AI platforms begin to monetise – and why regulators need to take urgent action.

20 October 2023

Five minutes with… Starbucks

Starbucks' director, managing corporate counsel, intellectual property reflects on the team's recent win obtaining well-known status for FRAPPUCCINO in Mexico.

19 October 2023

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