Work Area: Brand management

Latest content

Sussex secures UK’s first major region-specific wine PDO

Sussex is the first major wine region in the United Kingdom to be granted UK geographic indication protection as a protected designation of origin.

26 August 2022

Unprecedented flood of infringement: study reveals hundreds of opportunistic filings in Russia as foreign brands targeted

A major new study has identified nearly 500 trademark applications filed in Russia that are identical or similar to famous foreign brands.

24 August 2022

“I know there's pent-up demand”: Brands Registry Group president looks to the future of ‘.brands’

BRG president reflects on the current use of ‘brands’ and how – and which – companies are preparing for the next round.

24 August 2022

HUAWEI’s marks protected before the Peruvian Trademark Office

HUAWEI has successfully defended its marks in Peru after the Trademark Office found the YAWI marks to be confusingly similar.

24 August 2022

Defensive trademarks: a powerful and underutilised tool to protect well-known brands

Australia allows defensive trademarks. However, the small number of currently registered defensive marks (around 0.04% of the total number of registered marks) indicates that this system remains underused by Australian and international brands.

24 August 2022

“Beachbody has changed”: IP helps carve out post-pandemic business strategy

In an exclusive interview, Beachbody group vice president, intellectual property, Beverly Shin reveals how the company strategy is evolving after covid-19, and why the IP team will be central to achieving new goals.

22 August 2022

Senators aim to end “arms race of NIL implementation” but obstacles remain

Two US senators have kicked off a fact-finding mission over proposed student-athlete name, image and likeness legislation that would result in an Alston-compliant regulatory structure.

19 August 2022

Why a Chinese dairy company sought IP talent outside China

Mengniu is creating its IP dream team with a new hire outside China to drive industrial and geographical expansion.

18 August 2022

Food brands bounce back as values exceed pre-pandemic levels

Food brand values have returned to pre-pandemic levels, with Nestlé and Coca-Cola the highest ranking in their sectors, according to the latest Brand Finance report.

17 August 2022

Treasury Wine Estates triumphs over Chinese copycat in enforcement masterclass

A Supreme Court win for Penfolds wine provides practical takeaways for foreign brands battling copycat infringement in China.

15 August 2022

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