Work Area: Brand management

Latest content

Trademark classification of virtual goods and services in Australia

IP Australia’s recently published guide confirms that existing trademark protection for real-world goods is not sufficient to cover digital goods of the same description.

07 September 2023

Why ASICS is looking beyond trademarks

ASICS IP lead Koji Shimomura reveals why a more holistic IP strategy is key to remaining competitive and combatting counterfeits in the sports industry.

04 September 2023

Award-winning in-housers answer four simple questions

Department heads at some of the world’s biggest brands reveal what it takes to build a winning IP strategy.

31 August 2023

Rolex acquires Bucherer; New Balance challenges Golden Goose; Rolls-Royce takes on HexClad – news digest

In our latest round-up, we look at Gucci being sued for patent infringement at the UPC, ‘.music’ and Google-operated TLDs preparing for sunrise, and much more.

29 August 2023

Brands are valuable but realising that value will remain a significant challenge

This week’s opinion reflects on the challenges of establishing an environment that supports brand collateralisation.

26 August 2023

Bluesky Social: what brand protection professionals need to know about Twitter rival

WTR takes a look at the current brand protection ecosystem on the Bluesky Social platform, with our research identifying active impersonation accounts related to major brands.

25 August 2023

Egypt’s authority for intellectual property: a new dawn

Following the launch of its National IP Strategy in 2022, Egypt has now issued a new law relating to the establishment of the Egyptian Intellectual Property Agency.

25 August 2023

WTR Brand Elite analysis: July 2023

Featured in Stock market performance

The WTR Brand Elite project tracks how a defined set of 100-plus companies that invest in their brands and trademark teams compare against nine major stock market indices.

24 August 2023

2024 Industry Awards and WTR 300 nominations – now open

Don't miss out on the chance to honour the luminaries of the trademark industry.

23 August 2023

Brand valuation team impacted as Aon Intellectual Property Solutions cuts staff

Spokesperson says company to focus on high-growth areas.

21 August 2023

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