Work Area: Brand management

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How to adapt your Vietnamese brand strategy in the wake of major IP law reforms

Sweeping changes to Vietnam’s IP Law are a wake-up call to businesses to overhaul their IP strategies. Vo Chi-Dung of Baker McKenzie offers invaluable advice to practitioners on creating the most effective response plan for the new measures.

22 September 2022

Disney leads media stock market bounceback but challenges remain: WTR Brand Elite analysis

Stock market volatility continued in August, despite being a positive month for media companies.

21 September 2022

A metaverse dystopia, UDRP tips, diversity in brand protection: eight key takeaways from Online Brand Protection Europe

Strategic takeaways from in-house leaders, law firm experts and industry specialists at this week's Brand Protection Online Europe event.

15 September 2022

Asia-Pacific trends and top filers: 2021

In WTR’s annual Asia-Pacific deep dive, we take a look at major trends in 2021 as well as the top corporate and law firm filers across five key jurisdictions.

15 September 2022

10 counterfeit hotspots in China that brand owners should be aware of

Featured in Physical marketplace counterfeit hotspots

In the latest instalment in our regular series on marketplaces around the globe that are reportedly notorious for being counterfeit havens, we head to arguably the world’s main focal point for fake goods: China.

13 September 2022

Kanye and adidas: lessons from the bitter fight for the Yeezy brand

In a very public spat, Kanye West has claimed that sportswear giant adidas has breached a contract relating to the musician’s popular Yeezy brand.

07 September 2022

“It’s high time someone does this”: new domain blocking service prepares for launch

A new brand protection offering seeks to make abusive name blocking easy across all TLDs.

06 September 2022

Counterfeit hotspots in Cyprus that you must be aware of

Featured in Physical marketplace counterfeit hotspots

In an updated edition from our series into physical marketplaces that reportedly engage in the trade of counterfeit goods, we head to the beautiful Mediterranean island of Cyprus.

01 September 2022

Ben and Jerry’s fails in injunction bid against Unilever, as brand and business approaches clash

This week a US district court rejected an injunction request from Ben and Jerry’s to prevent the transfer of its Israeli business to a local licensee.

27 August 2022

Sussex secures UK’s first major region-specific wine PDO

Sussex is the first major wine region in the United Kingdom to be granted UK geographic indication protection as a protected designation of origin.

26 August 2022

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