Chick-fil-A’s second attempt to crack the UK market will require a more-than-canny brand protection strategy if it truly expects to compete, given its past reputational issues in the country, argues this week’s opinion column.
A WTR investigation finds that some of the world’s leading YouTube content creators are becoming increasingly more sophisticated when it comes to trademark protection.
The new manual is notable for its practical nature, providing recommendations and guidelines to harmonise and streamline processes at the IP offices of the four member countries.
IP Australia’s recently published guide confirms that existing trademark protection for real-world goods is not sufficient to cover digital goods of the same description.
07 September 2023
ASICS IP lead Koji Shimomura reveals why a more holistic IP strategy is key to remaining competitive and combatting counterfeits in the sports industry.
04 September 2023
Department heads at some of the world’s biggest brands reveal what it takes to build a winning IP strategy.
31 August 2023
In our latest round-up, we look at Gucci being sued for patent infringement at the UPC, ‘.music’ and Google-operated TLDs preparing for sunrise, and much more.
29 August 2023
This week’s opinion reflects on the challenges of establishing an environment that supports brand collateralisation.
26 August 2023
WTR takes a look at the current brand protection ecosystem on the Bluesky Social platform, with our research identifying active impersonation accounts related to major brands.
25 August 2023
Following the launch of its National IP Strategy in 2022, Egypt has now issued a new law relating to the establishment of the Egyptian Intellectual Property Agency.
25 August 2023
The WTR Brand Elite project tracks how a defined set of 100-plus companies that invest in their brands and trademark teams compare against nine major stock market indices.
24 August 2023
Don't miss out on the chance to honour the luminaries of the trademark industry.
23 August 2023
Spokesperson says company to focus on high-growth areas.
21 August 2023
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