Work Area: Brand management

Latest content

Brewing the perfect cup of IP at Starbucks

Why Starbucks' successes saw the trademark department crowned Retail Team of the Year at the 2023 WTR Industry Awards.

02 August 2023

Protecting the spirit of Scotland: reflecting on a busy year for the Scotch Whisky Association

The Scotch Whisky Association’s Lindesay Low speaks to WTR about the challenges of avoiding genericism in multiple markets around the world.

01 August 2023

“Count on me!”: the philosophy powering the Wyndham Hotels & Resorts trademark team to award-winning success

How the “small but mighty” Wyndham team manages an evolving roster of international brands.

31 July 2023

“We are very lucky” – how Manchester United became champions of brand protection

Inside the “fortunate” trademark team that enforces the massive trademark portfolio of football giant Manchester United.

27 July 2023

Delhi High Court decision opens door for broader comparative advertising methods

In Reckitt Benckiser v Wipro, the Delhi High Court held that Wipro’s Santoor advertisement did not disparage Reckitt’s Dettol product, despite the former’s counsel admitting that it intentionally referenced Dettol in its commercial. The judgment reaffirms the broad limits of comparative advertisements in India.

27 July 2023

Proposed trademark online filing platform: why the stakes are high

While a new platform has recently been proposed, a failure to properly address the failings of the current platform would represent a disaster for trademark prosecution in Nigeria.

26 July 2023

From Twitter to X: Elon Musk faces major trademark challenges following sudden rebrand

Twitter has officially rebranded as X, with Elon Musk making the unprecedented decision to abandon a multi-billion-dollar brand –  so where does the company go from here?

25 July 2023

Are you missing out on millions of dollars in brand value?

Better sustainability messaging could be the key to unlocking millions – if not billions – of dollars in brand value.

22 July 2023

Qatar adopts GCC Trademark Law: what you need to know

The adoption of the GCC Trademark Law will result in some immediate and significant practice changes, including an increase in certain official fees.

21 July 2023

Making lemonade out of lemons: what have we learnt from TACO TUESDAY?

Taco John’s’ decision to abandon its TACO TUESDAY registration is a business-savvy response to a death by genericide.

20 July 2023

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