Work Area: Brand management

Latest content

Workloads on the up as trademark operations bounce back – new WTR report now available

The latest WTR elite panel examines the increasingly challenging brand enforcement environment, with growing concerns about legislation and regulatory developments.

16 August 2023

Acquisitions, partnerships and trademark fights: Grupo Bimbo’s year in focus

2022 was a busy year for WTR’s Latin America Team of the Year.

15 August 2023

Taco Bell rides Taco Tuesday liberation wave; INTA announces new initiatives; Dafydd v Goliath dispute – news digest

In our latest round-up, we look at the USPTO seeking to demystify the trademark process, China IP prosecution figures for the first half of 2023, and much more

11 August 2023

Success banks on being "bold, collaborative and strategic" at Standard Chartered

A corporate pivot to innovation at Standard Chartered needs IP support, says head of intellectual property Nigel King.

10 August 2023

Milking Mengniu’s IP portfolio for value

Chinese dairy company Mengniu weighs up the ingredients for an award-winning Asia-Pacific team.

09 August 2023

Maintaining a healthy IP portfolio at the world’s biggest Ayurvedic company

The Dabur India IP team reveals how it has overcome challenges in the Ayurvedic healthcare space to be crowned the 2023 WTR Household and Consumer Goods Team of the Year.

08 August 2023

Europe’s biggest demerger; a portfolio of well-loved brands; fighting threats to consumer health: all in a year’s work at Haleon

Sophie Bodet, vice president – head of intellectual property at Haleon, reveals the pivotal role her team played in Europe’s biggest demerger of the past 20 years – all while managing a portfolio of 33,000 trademarks covering some of healthcare’s best-known brands.

07 August 2023

How P&G overcomes obstacles to rely on 3D marks in Indonesia

Procter & Gamble's senior legal counsel shares her experience securing and enforcing 3D trademarks when trade dress protection is not available.

07 August 2023

Recent IP Office decisions shed light on distinctiveness of 3D marks

The Ecuadorian IP Office has recently applied the guidelines on 3D marks established by the Court of Justice of the Andean Community in May last year.

07 August 2023

“Thinking outside the box”: Christian Louboutin’s creative approach leads to year of major wins

Xavier Ragot, group general counsel and global data protection officer at Christian Louboutin, reveals how the company’s IP function turns global challenges into landmark successes.

04 August 2023

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