Home
Brand management

Work Area: Brand management

What brands need from their partners in the courtroom

In-house experts offer their perspectives on what makes for a perfect partnership with litigation firms.

FIFA releases 2026 IP guidelines; Meta and Christian Louboutin file joint suit; Grok domain infringement rife – news digest

In our latest round-up, we look at a long-running AIG dispute concluding with a settlement, US Customs seizing copycat of a rare collectors’ watch, and much more.

How start-ups should protect themselves and wield IP to drive growth: tips from a robotics unicorn

Exotec's Olivier Billard gives insight into how embedding intellectual property into the core of the company’s business model led to the creation of France’s first industrial unicorn.

Latest content

Belize the latest Caribbean nation to join the Madrid Protocol

Belize is now the fourth English-speaking jurisdiction in the region to join the Madrid System.

22 June 2023

The growing need for an internationally harmonised approach to GIs

Trademark experts analyse differences among key jurisdictions’ treatment of this pivotal right and speak out for greater cooperation.

21 June 2023

INAPI launches IP Tuesdays; Madrid filings suffer major drop; Squarespace to buy Google Domains – news digest

In our latest round-up, we look at the Italian IP office issuing a fraud warning, IP Australia making organisational changes, and much more.

20 June 2023

The future of brand engagement is token powered

The initial hype around NFTs may have died down, but the technology has important practical uses for brand owners, explains a Web3 mobile asset expert.

20 June 2023

Why tried and tested tactics will still protect brands in the metaverse – for now

WTR thought leaders dive into murky virtual waters, revealing the optimal strategies for defending growing IP portfolios.

16 June 2023

Important practice change regarding word marks containing references to shapes or motifs

The change was prompted by a decision of the Swiss Supreme Court concerning the word mark BUTTERFLY.

12 June 2023

Batman logo win; €87 million Europol bust; Manchester City most valuable football brand – news digest

In our latest round-up, we look at the US Supreme Court agreeing to hear the TRUMP TOO SMALL case, the CEO of multiple companies pleading guilty to a Cisco counterfeiting operation, and much more.

09 June 2023

Trademark operations benchmarking 2023 (corporate practice)

Featured in Community insights

We delve into the key corporate findings from this year’s WTR Benchmarking Survey, presenting a panoramic view of this ever-changing landscape.

08 June 2023

Small but mighty: lessons on building a 360-degree brand protection strategy – from an in-house team of one

WTR sits down with Mark Leonard, general counsel at food manufacturing company Sunsweet Growers, to find out how he has forged a 360-degree brand protection strategy as the company’s only in-house attorney.

06 June 2023

Hasbro versus Mattel: how best to keep consumers keen on core brands?

Hasbro and Mattel share broadly similar trademark protection strategies, Clarivate data shows. But a closer look at their annual financial reports reveals subtly different approaches to the future of the industry.

31 May 2023

Unlock unlimited access to all WTR content